Mohamed B.

Bridging the gap between complex business challenges and scalable Salesforce solutions. I help organizations unlock the full potential of Core CRM.

Salesforce Team Leader involved in Presales, Management and Offer creation for Talan Cloud & Application Services. - Salesforce Data Cloud Offer Lead - Management of 2 Senior Consultant - Presales activities

First team member recruited at Talan East South to contribute to the creation and development of a regional Salesforce Practice. ☁️ SF Talan East-South Growth Contribution - Recruitment : Job Offer Creation & Operational Recruitment participation - Presales : Identification & qualification of local sf leads. POC delivery. - Offer Management : Data Cloud Offer Lead. - Return on Experience : Internal knowledge sharing. Training session deployment. - Project Staffing : Mainly act as a Proxy-Product Owner, Business Analyst, Solution Architect or Trainer.

Contributing Author at SalesforceBen.com, the largest dedicated Salesforce news site in the world”

In charge of the definition and design of the Salesforce marketing solutions for Health & Welfare Business Unit including APICIL and MBTP brands. ☁️ Business Analysis, Training & Backlog Management - Design, deploy and conduct training and adoption plan on the marketing department -> +50 end users. - Business process mapping, design documentation updates, campaign management, data model evolution,reporting. - Backlog Management. ☁️ Run campaign deployment organisation - Coordination of business and technical ressources - Campaign development : +120 campaigns per year. - Setup of Q&A and testing strategy. - Creation of a marketing IT service catalog related to the administration and support of the multiple marketing solutions. ☁️ Member of multiple governance comitees - Prospect data management -> guarantee both quality and usability of CRM data. - Center Of Excellence -> deals with structuring topics of the Health & Welfare Business Unit Backlog. - Design authority -> ensure solution designs are fit for purpose. - Customer success meetings -> aims to ensure customers achieve business value and get the most out of their investment with Salesforce solutions.

☁️ Marketing Cloud & Pardot Business Analyst • Led business requirement workshops with cross-functional stakeholders to align marketing, IT, and business objectives • Translated business needs into functional specifications and scalable marketing processes • Managed end-to-end campaign lifecycle (build, QA, deployment) across a multi-BU / multi-brand environment • Delivered training sessions for 30+ end users, strengthening platform adoption and autonomy

As part of a Salesforce Gold partner practice, I’ve been involved as : ☁️ Sales Cloud Trainer – Adecco Onsite (Amazon EMEA) • Designed and delivered a structured onboarding & training program for 30+ end users, accelerating Sales Cloud adoption across operations • Acted as the key liaison between US-based Salesforce developers and Amazon EMEA stakeholders to resolve critical issues • Collected user feedback and translated it into actionable CRM improvements, enhancing usability and productivity ☁️ Sales Cloud Business Analyst – Groupe SEB • Led the design of a CRM Rollout Guide to support large-scale deployment across multiple markets • Defined the integration framework between external agencies’ databases and Salesforce Unified Customer Repository • Standardized onboarding processes to ensure scalable and consistent CRM adoption ☁️ Marketing Cloud & Pardot Business Analyst – Adecco Group (Global IT) • Designed and documented a global CORE template for Salesforce Marketing Cloud and Pardot (Marketing Cloud Account Engagement) • Improved business processes and supported global teams in platform adoption • Delivered POCs to activate new features and demonstrate business value ☁️ Presales Consultant – Marketing Automation Solutions • Delivered tailored demos to business & technical stakeholders, aligning solutions with client needs • Contributed to RFI / RFP / RFQ responses, strengthening win rates • Promoted marketing best practices internally within the Salesforce practice

👨‍🏫 Helping small businesses on digital marketing activities: - Social network and Adwords campaign management - Website specification - Business development: lead generation, marketplace management.

The DCX Digital Marketing team help its clients on their Marketing Automation, Data Marketing (CRM & DMP) and Web (content management, Ux, analytics) issues by providing a rapid and sustainable value. - Salesforce Pardot Specialist Certified - Campaign Deployment - Practice Knowledge Sharing

- Website redesign - Campaign Management (SEO/SEA, Emailing) - PR & Advertising - Mobile App Marketing Lead - Client Portfolio Management

As a former subsidiary of Lyreco's group, "La Papetheque" is a company specialized in office supplies with a high-end downtown positioning. Across various marketing, sales and communication actions, I contributed to double the turnover of the period.

A cross functional program that concern all service companies that require a perfect knowledge of consumer behavior and its customer journey to reach business goals.

This program trains customer relation specialists and provides basic skills to understand marketing and business functions in their different aspects (BtoB, BtoC).

A quantitative approach that focuses on analysis, mathematics and the fundamentals of management science.