Mohamed Ali

Mohamed Ali

Senior Manager, Sales Engineering BeNeNorF @ Fluence

About

Energy storage and renewable energy professional with more than a decade of international experience spanning engineering, business development, sales leadership, and large-scale project execution.Holding a Master's degree in Renewable Energy and Energy Efficiency from Kassel University, I have built my career at the intersection of technology and business, helping utilities, developers, IPPs, and industrial customers deploy grid-scale Battery Energy Storage Systems (BESS) and renewable energy solutions across Europe and the Middle East.My experience covers the full project lifecycle, including technical sales, EPC tendering, system design, grid integration, commercial strategy, contract negotiations, and stakeholder management. I have been involved in the development and delivery of some of Europe's most complex energy storage projects, working closely with customers, utilities, transmission system operators, consultants, and EPC partners.Areas of expertise:• Utility-scale Battery Energy Storage Systems (BESS)• Renewable Energy and Hybrid Power Systems• Technical Sales and Business Development• EPC Tendering and Proposal Management• Grid Integration and Grid Code Compliance• Energy Markets and Ancillary Services• Strategic Partnerships and Commercial Negotiations• Power Systems and Energy Infrastructure• International Project Development• Team Leadership and Cross-Functional CollaborationI am passionate about accelerating the energy transition through innovative storage solutions and building strong partnerships that create long-term value for customers and the wider energy sector.

Country

Germany

City

Frankfurt

Industry

Renewables & Environment

Skill

Leadership, Battery Design, Team Management, Cross-functional Team Leadership, Project Implementation, Handover, Electrical Industry, Sales Operations, Energy Management, Market Analysis, Contract Review, Analytical Skills, Product Management, Power Distribution, Sales Management, International Sales, Pricing Strategy, Design, EES, AutoCAD

Experience

Fluence

Senior Manager, Sales Engineering BeNeNorF

Fluence

LinkedIn
2025-1 - 2026-5 · 1 yr 5 mos

Amsterdam

Leading Sales Engineering team with a deep focus on Utility scale projects within the BeNeNorF region. - Taking the lead in identifying and evaluating proposals from installation contractors to support overall system integration and turnkey solution delivery - Leading technical aspects of contract negotiations and work with Sales and other departments to negotiate supply and services contracts - Capture customer technical and application requirements to shape product roadmaps - Support in developing designs to meet applicable local codes and standards - Handover all technical details of transacted deals to the Project execution teams and support in initial start-up of the project. - Co-ordinate product readiness, product availability and pricing with the Product Management, Manufacturing and the Procurement departments to feed into the offering stage - Being the key driver of continuous improvement efforts for the Sales Engineering team by identifying improvement areas and driving them to conclusion

Fluence

Lead Sales Engineer & Automation

Fluence

LinkedIn
2024-5 - 2025-1 · 9 mos

Erlangen, Bavaria, Germany

Leading Sales Engineering team with a deep focus on TSO projects and applications within the EMEA region. - Taking the lead in identifying and evaluating proposals from installation contractors to support overall system integration and turnkey solution delivery - Leading technical aspects of contract negotiations and work with Sales and other departments to negotiate supply and services contracts - Capture customer technical and application requirements to shape product roadmaps - Support in developing designs to meet applicable local codes and standards - Handover all technical details of transacted deals to the Project execution teams and support in initial start-up of the project. - Co-ordinate product readiness, product availability and pricing with the Product Management, Manufacturing and the Procurement departments to feed into the offering stage - Being the key driver of continuous improvement efforts for the Sales Engineering team by identifying improvement areas and driving them to conclusion

Fluence

Senior Sales Engineer & Automation

Fluence

LinkedIn
2022-5 - 2024-5 · 2 yrs 1 mo

Erlangen, Bavaria, Germany

Translate customer requirements into compelling and optimised technical energy storage solution proposals in close cooperation with the EMEA Sales team Develop a deep understanding of energy storage technology platforms and provide the Sales team with technical support as well as product configuration guidance Assist in the development and management of sales tools and support materials Take the lead in identifying and evaluating proposals from installation contractors to support overall system integration and turnkey solution delivery Lead technical contract closing and work with Sales and other departments to negotiate supply and services contracts Capture customer technical and application requirements to shape product roadmaps Support in developing designs to meet applicable local codes and standards Handover all technical details of transacted deals to the Project execution teams and support in initial start-up of the project. Co-ordinate product readiness, product availability and pricing with the Product Management and Manufacturing and the Procurement department

LG Energy Solution

Engineering Manager - EMEA

LG Energy Solution

LinkedIn
2018-10 - 2022-5 · 3 yrs 8 mos

Frankfurt Am Main Area, Germany

-Developing BESS design concept and degradation analysis for Cloud storage applications Giga scale projects (1.2GWh) under Green PPAs, with a budget of US$250 million, -Succsissfuly managed different stakeholder structure between financind, Equity investor, contractors, technical Due Diligence for cloud storage application a scale above 1.5 GWh -Support Structure financing options for large scale BESS above 50MWh and analyzing the feasibility of BESS applications -Lead the technical sales and successfully secured 4 projects in Finland, Sweden and Texas with a total capacity of 151 MWh with a successful completion within the designated time, a total budget of US$35 million -Lead Battery optimization and degradation analysis of large scale applications for more than 200 different projects with a total capacity of 4.1 GWh in EMEA Region -Support on site installations including testing and commissioning of 100 MWh BESS -Support project financing including equity investors for projects above 50MWh -Account owner of NIDEC and SMA with full technical and commercial support -Successfully managed to sign MSAs with two different lead EPCs in the market -Developed high level sizing and pricing tools to support sales team -Developed internal pipeline tool to evaluate and analyze the energy storage market and documentation structure for internal database -Responsible for Bi-weekly Market intelligence report,main focus EMEA region, market frame work and regulation -Lead technical workshops and trainings for Battery technology and different BESS applications (PS,FR,EFR, REI,CM and Hybrid) -Support the evaluation process of recruiting new team members -Establishing new and developing existing customer accounts especially with large electric utilities and independent project developers and building strong relationship

Younicos

System Simulation, Modelling and Engineering Consultant

Younicos

LinkedIn
2017-10 - 2018-10 · 1 yr 1 mo

Berlin Area, Germany

• Engineering Consultant for Younicos’ internal and external consulting efforts • Clarification of Scope of Work (SoW) on solution design and system layout • Perform system simulations and modelling for different battery storage applications on/off Grid and Grid Services. • Feasibility studies in line with solution management scope • Support Opportunities with complex solution scope (Microgrids, Hybrids)

Iqony

System Application Specialist EMEA

Iqony

LinkedIn
2017-2 - 2017-10 · 9 mos

Austria

Design customised energy storage Plan and coordinate installations of Energy Storage systems to ensure conformance to codes Provide technical assistance to installers, technicians, or other Energy Storage professionals in areas such as Energy Storage electric systems Prepare Energy Storage installation project proposals, quotes, budgets, or schedules Estimate materials, equipment, and personnel needed for residential or commercial Energy Storage installation projects Visit customer sites to determine energy storage system needs, requirements, or specifications

8.2 Obst & Hamm GmbH

Part time-Technical Consultant

8.2 Obst & Hamm GmbH

LinkedIn
2015-12 - 2017-1 · 1 yr 2 mos

Hamburg Area, Germany

- Technical consultant evaluating energy concept for Saaf Pani Project Pakistan - Business Developer for MENA - Sizing and optimization of Hybrid systems - Energy storage (thermal and Chemical) design and simulation - Confirms product performance by designing and conducting tests - Controls project plan by reviewing design, specifications, and plan and schedule changes; recommending actions - Researches and analyzes data to determine feasibility of design effort - Developing detailed designs using a range of computer packages

Wirtschaftsinformatik -IteG

Student Research Assistant

Wirtschaftsinformatik -IteG

2015-10 - 2016-1 · 4 mos

Www.iteg.uni-kassel.de

Service science and market analysis

SMA Solar

Master's Student

SMA Solar

LinkedIn
2014-12 - 2015-7 · 8 mos

Kassel Area, Germany

- Sizing and optimization of Hybrid energy systems - Large scale PV power plants (Optimization and simulation). - Applying technical and economic feasibility studies on large scale PV projects ( 100 MWp).

cummins

Application Engineer

cummins

LinkedIn
2013-2 - 2013-10 · 9 mos

Giza-Egypt

Application and Project Engineer for Diesel power plant Smart Village El Maadi

AMI- Al Mohandes International- STAMFORD EGYPT

Technical Office Engineer

AMI- Al Mohandes International- STAMFORD EGYPT

2011-2 - 2013-1 · 2 yrs

6 October-Giza-Egypt

-Studying Gen-set technical offers. -Choosing the suitable gen-set under different conditions.

Development research and technological planning center 'Cairo university'

Measurement Engineer

Development research and technological planning center 'Cairo university'

2010-8 - 2011-1 · 6 mos

Cairo University

Measurement devices, MIRAN ambient gas analyzer, V-Rae hand held gas analyzer.

Education

University of Kassel

University of Kassel

LinkedIn

Renewable Energy and Energy Efficiency

2013 - 2015 · 2 yrs

Mohamed Ali's Contact Information

Email

******@***.com

Phone

(**) *** ****

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