Mohamed Omar

Digital Marketing Specialist

About

I am a performance marketer and data analyst with six years of experience and a four-year track record of working remotely for global teams. I specialize in the intersection of marketing and business intelligence. I manage monthly ad spend with a focus on efficiency, recently delivering a 40% ROAS increase and 100% YoY user growth. My process relies on accurate attribution and funnel health by resolving friction points and reallocating spend to undervalued channels, I’ve successfully reduced drop rates by 4% and improved overall ROI by 10%. I am currently finishing an advanced roadmap in Python, SQL, and Power BI. I’m using these tools to build sales forecasting models that take the guesswork out of budget scaling. I am a self-managed professional who focuses on cutting waste and making sure the data matches the results.

Country

Egypt

City

Cairo

Industry

Marketing & Advertising

Skill

Data Analysis, Performance Marketing, Business Analysis, Digital Marketing Media, Digital Marketing, Search Engine Optimization (SEO), Moz, Facebook Ads, Google Ads, Google Analytics, Media Strategy, Content Marketing, Creative Content Creation, SEMrush, Email Marketing, Facebook Marketing, Marketing Strategy, Social Media Marketing, Canva, Microsoft Office

Experience

Digital Marketing Specialist

2017-1 - Present · 9 yrs 9 mos

- Manage campaigns through keyword research, targeted content development, and on-page optimizations. - Perform technical site analysis and content compliance audits. - Develop and manage high-quality reporting, and communicate performance and insights that show progress toward program KPI's. - Seek quality partners, websites, and brands for link-building. - Monitor, analyze, and optimize website activity (SEO Audit). - Plan, set, and execute ad campaigns across social media platforms. - Create brand persona, and define target audience. - Assist in development of building paid social media plans including audience targeting and segmentation, messaging, and budgeting. - Analyze paid social campaign performance against company KPI’s, and report on trends and insights.

Account Manager

Iconic Media

2020-7 - 2021-1 · 7 mos

- Develop and manage media plans for advertising campaigns - Create content and building strategy. - Continuously update clients on campaign progress. Create and present campaign reports.

Account Manager

Out Of Stash

2020-3 - 2020-7 · 5 mos

- Work with client representatives inside and outside the agency to understand the client’s marketing - needs and help craft an advertising plan. - Develop and manage media plans for advertising campaigns - Create, execute and monitor advertising campaigns - Continuously update clients on campaign progress. Create and present campaign reports.