Mohamed Abdelkader

Director of Business Development, Sales, and Brand Management @ Fitness Lines

About

As Director of Business Development, Sales, and Brand Management at Fitness Lines, I lead initiatives that drive sustainable business growth, strengthen brand positioning, and expand market presence across the fitness and wellness industry. My focus is on developing winning commercial strategies, building long term strategic partnerships, and delivering customer centric solutions that create measurable business value.With more than 14 years of experience spanning IT, digital transformation, business development, and sales excellence, I bring a unique combination of technical expertise and commercial leadership. My career began in designing, developing, and supporting IT infrastructure and software solutions before evolving into leading digital transformation initiatives and commercial growth strategies.My experience also includes delivering Global Sales Network (GSN) training at Technogym, where I helped develop sales capabilities and promote a customerfocused, consultative selling approach across international teams.As an NLP Certified Coach, I am passionate about empowering people, developing high performing teams, and building meaningful relationships based on trust and shared success. I believe that sustainable growth is achieved by combining innovation, strategic thinking, and a relentless focus on delivering value to customers and partners.I am always open to connecting with professionals and organizations who share a passion for innovation, leadership, and transforming opportunities into long-term business success.

Country

Saudi Arabia

City

Jeddah

Industry

Health, Wellness & Fitness

Skill

Neuro-Linguistic Programming (NLP), Building Effective Relationships, content creator, Life Coaching, Transformational Life Coaching, Body Language, Interpersonal Skills, Communication, IT Management, Project Management, System Administration, Business Analysis, Desktop Application Development, Web Applications, Mobile Applications, Management, New Business Development, Team Building, Team Leadership, Networking

Experience

Director of Business Development, Sales, and Brand Management

Fitness Lines

2024-9 - Present · 2 yrs 1 mo

Saudi Arabia

Director of Business Development, Sales & Brand Management with a proven track record of driving sustainable growth, strengthening brand positioning, and expanding market presence in the fitness and wellness industry. Passionate about developing winning commercial strategies, building long term strategic partnerships, and delivering customer centric solutions that create measurable business impact.

IT Manager | Assistant Manager | GSN Transformation | Digital Transformation

Technogym

2011-4 - Present · 15 yrs 6 mos

Saudi Arabia

- IT Responsibility To manage the IT function on a day-to-day operational basis Designing, coding and debugging applications in C# software languages and SQL database . Support the SQL Server databases and ensure their performance, availability and security Ensure maximum availability of computer systems throughout the Company. Provision ,designing and build of IT infrastructure network and services including applications, Local and / or Wide area networks, IT security , VOIP telecommunications , VPN , security cam , servers , E Mails , domains and hosting . Maintenance procurement for IT hardware and required software. - Digital Specialist Responsibility Supporting the sales team in Digital products presentation and attend customers meetings to present new Technogym technologies and TG APP . Support after sales service team in installation and implementation of Technogym cloud solutions “ Admin & Pro Mywellness “ ( arrange the facility on the cloud , design and create rooms , activate the license and provide the required information for smooth installation ) Communicate with customers remotely or in-site to fix any digital problem or request . Developing sales team training programs on digital solutions . - GSN Transformation Responsibility Designed and developed comprehensive training and development programs tailored to address specific needs of the sales team. Worked closely with the General Manager and Line Managers to monitor and coach the activities of the sales team, contributing to enhanced performance. Organized and evaluated external training initiatives, aligning programs with the evolving needs of the team. Implemented effective utilization of training materials within the company, including e-learning resources. Support the team on Sales Force for any kind of problem or reports customization . Ensure effective use of all Technogym resources.

IT Manager

dahabtours

1999-2 - 2011-4 · 12 yrs 3 mos

Cairo

 1999 : IT manager assistant and Accountant . I participated in preparing Dahab budget in 1999 , 2000 and 2001 .  2002 till 04 - 2011: IT manager , Responsible about . - Network develop and troubleshoot solving . - Computers maintenance and upgrade . - Viruses Protection . - Backup and recover data . - Build and develop programs depend on the company needs