Matheus Pinto

Head of Finance, Apps & Games - Publishers LATAM @ Google

About

Seasoned leader in business development and commercial partnerships, with 10y+ people manager experience across in-person and hybrid teams. Track record of leading high performance teams at regional and Global level in 3 languages (English, Portuguese, Spanish), partnering with cross-functional teams to build better solutions. Passionate about developing team members, building deep relationships with clients/partners and consistently role modeling the pursuit of excellence. What I live by: The most important step is always the next one.

Country

Brazil

City

São Paulo

Industry

Internet

Skill

Planejamento estratégico, Estratégia de venda, Redação Publicitária, Strategic Planning, Sales Operations, Copywriting, Product Marketing, Marketing de produto, Marketing Strategy, Advertising, Marketing Communications, Online Advertising, Social Media Marketing, Email Marketing, Social Media, Digital Marketing, Online Marketing, Marketing digital, Mídias sociais, Marketing social

Experience

Head of Apps & Games - Publishers, LATAM

Google

2022-8 - Present · 4 yrs 2 mos

São Paulo, Brasil

- Develop a team of sales executives and account managers for App publishers in LATAM - Drive growth for Apps Publishers

Manager, LATAM SMB Publishers

Google

2020-7 - 2022-8 · 2 yrs 2 mos

São Paulo, Brasil

Partner Manager

Google

2019-3 - 2020-7 · 1 yr 5 mos

São Paulo e Região, Brasil

- Ajudar produtores de conteúdo e desenvolvedores de aplicativos a criar estratégias de monetização, transformando seus produtos em negócios mais sustentáveis. - Criar fluxos de usuário e diferenciação de cohorts com base em dados

Strategic Account Manager - LatAm

Criteo

2017-6 - 2019-3 · 1 yr 10 mos

São Paulo Area, Brazil

Marketing Manager

Bololô

2016-9 - 2017-6 · 10 mos

São Paulo Area, Brazil

• Defining goals and processes to achieve said goals • Creating strategies to drive traffic to the website - New traffic sources (affiliate marketing, display network, search campaigns, programmatic media) - Design thinking for running ads based on behaviour per channel and performance - Continuous AB testing in ads • Developing SEO strategies (on-site and Offsite), involving technical optimizations, content creation, link building and inbound marketing strategies • Managing project implementations • Complete knowledge of Analytics Suite (Google, Adobe) • Implementation of BI tools (Power BI and ClicData) • Creating strategies for Snapchat, Facebook, Instagram, Youtube, Affiliate Marketing, AdWords • Directing content creation in Image, text and video formats for every channel • Continuous monitoring of metrics to improve performance on a bi-weekly basis • Implementation of OKR management system • Managing direct sales channel and 8 marketplaces (MercadoLivre, B2W, Cnova, CSU, Walmart, Mobly, Soks, Shopfácil, MagazineLuiza)

Marketing Manager/

LinkBiz - Marketing de Performance - Agência Digital

2013-10 - 2016-9 · 3 yrs

Brasília e Região, Brasil

• Developing online marketing strategies for paid traffic • Creating, supervising and managing the company’s accounts • Developing strategies for programmatic media and omnichannel performance • Defining ad strategies with data collected from behavioural marketing platforms • Responsibility for more than 150 active clients’ accounts in PPC campaigns • Creation of Inbound Marketing strategies • Creation of Content Marketing strategies • Defining SEO strategies for clients and supervising the implementation • Overview of more than 40 clients’ ecommerce strategies and results, 100% focused on ROI • Ensuring SPIN sales techniques in clients’ businesses and consulting in sales process

Marketing Analyst

LinkBiz - Marketing de Performance - Agência Digital

2013-1 - 2013-9 · 9 mos

Marketing Digital, desenvolvimento de lojas virtuais, montagem e gerenciamento de campanhas de Adwords

Analista de Marketing

eMotion Brasil

2012-4 - 2012-12 · 9 mos

Brasília e Região, Brasil

Planos de inserção de produtos no mercado brasileiro e da América Latina. Gerenciamento de redes sociais Auxílio em negociações comerciais nacionais e internacionais Desenvolvimento de logomarca