Mo Alloul Ing. MBA

Strategic Account Executive EMEA @ ZEDEDA

About

I have spent over 20 years at the intersection of complex infrastructure and strategic business growth. Today, as a Strategic Account Executive at ZEDEDA, I help organizations navigate the most critical frontier in digital transformation: the Edge.My career has been defined by a simple realization—most sales are lost before the first meeting because the "why" hasn't been properly diagnosed. I don’t just sell technology; I partner with C-level executives to validate value hypotheses and build the "Bridge to Change."Why I Move the Needle:Deep Technical Roots: With a Master’s in Mechanical Engineering (Informatics) and an MBA from Kellogg/Antwerp, I speak the language of both the server room and the boardroom. Whether it’s ORAN, Core, or Edge Orchestration, I understand the technical "how" behind the business "why." A Proven Track Record: My tenure at Dell Technologies was marked by consistent over-performance (hitting 132% and 122% of quota in my final years) and being a multi-year EMEA President’s Club winner. Ecosystem Orchestrator: I’ve managed global alliances with giants like Nokia, Ericsson, IBM and Microsoft. I understand how to build 3rd-party partnerships that create a "1+1=3" value proposition for the customer. My Core Sales Pillars:1) Seek First to Understand: I prioritize Habit 5. I research and diagnose a prospect’s unique business situation before offering a solution.2) Decision & Change Management: Complex sales aren't just about the product; they are about helping an organization manage the internal shift required to adopt new tech.3) Data-Driven Prospecting: I use data-driven insights to link customer characteristics to the probability of adding real, measurable value.Beyond the Quota:I am a high-energy professional who believes that trust and transparency are the only ways to build long-term business relationships. If we can’t find a clear value hypothesis for your organization, I’ll be the first to tell you.Specialties: Edge Computing | Orchestration | 5G & Telecom Networks | RAN | Complex Sales Strategy | Global Alliances | Business Development | Strategic Account Management

Country

Belgium

City

Antwerp Metropolitan Area

Industry

Computer Software

Skill

Customer Relationship Management (CRM), Network Deployment, Digital Technology, Problem Solving, Mobile Networking, Build Strong Relationships, Network Strategy, Strategic Initiatives, Core Network, 5G, Thought Leadership, Technology Trends, Customer Satisfaction, Management Consulting, Projectmanagement, Strategisch denken, Verkoopproces, Marktanalyse, Bedrijfsrelatiebeheer, Ericsson Private 5G

Experience

Strategic Account Executive EMEA

ZEDEDA

2025-6 - Present · 1 yr 4 mos

Leading strategic engagements for ZEDEDA, the leader in edge orchestration, to help enterprises simplify the complexity of managing and securing distributed edge computing at scale. I partner with global organizations to bridge the gap between traditional cloud infrastructure and the evolving needs of the Edge. Key Focus Areas & Contributions: 1) Edge Transformation Leadership: Driving the adoption of ZEDEDA’s cloud-native orchestration solution, enabling customers to deploy, manage, and secure any app on any hardware at the edge with full visibility and control. 2) The "Value Hypothesis" Approach: Applying a rigorous discovery methodology (Habit 5) to diagnose unique business challenges in Edge, IoT, and AI deployments before architecting a solution. 3) Building the Bridge to Change: Assisting C-level stakeholders in navigating the organizational shift required to move from siloed edge deployments to a unified, scalable orchestration strategy. 4) Ecosystem Integration: Leveraging a deep background in Telecom (RAN/Core) and Alliances to integrate ZEDEDA into complex multi-vendor environments, ensuring seamless interoperability between IT and OT. 5) Strategic Account Management: Responsible for identifying and qualifying high-probability opportunities where ZEDEDA’s unique value proposition aligns with the customer's long-term digital transformation roadmap.

West Europe Telecom Network Account Executive

Dell Technologies

2022-12 - 2025-4 · 2 yrs 5 mos

Belgium

Drive Dell Technologies new Telco business strategy into a targeted list of existing Dell accounts, building strong customer relationships in the field while ensuring a great customer experience for all.

Networking Sales Manager : Belgium, Luxembourg, Austria, Switzerland

Dell Technologies

2015-11 - 2022-12 · 7 yrs 2 mos

Belgium

Software Defined Networking - Network Function Virtualization NSX -VMWARE - Nuage Networks - Midokura Big Switch Networks - Cumulus - IPInfusion - Pluribus - Mellanox

Global Partner Manager, ALU/NSN

RUCKUS Networks

2012-10 - 2015-5 · 2 yrs 8 mos

Ruckus Wireless is a pioneer in the wireless infrastructure market, enabling carriers and enterprises to stay ahead of the exploding demand for high-bandwidth applications and services. The Ruckus Smart Wi-Fi technology redefines what’s possible in wireless network performance with flexibility, reliability, and affordability.

Global Alliances

Sandvine (Now AppLogic Networks)

2008-1 - 2012-9 · 4 yrs 9 mos

Responsible for Managing Global Alliance Partners reporting directly to the VP Global Partners signed-up NokiaSiemensNetworks as a Global Strategical Partner. Work within different divisions NokiaSiemensNetworks with focus on Mobile and Converged Networks to provide the necessary tools and guidance and creating a mutual beneficial partnership to increase revenue and achieve business and financial goals.

Alliances EMEA

Sandvine (Now AppLogic Networks)

2008-1 - 2008-11 · 11 mos

Sandvine devlops and markets network equipment targeted to the evolving needs of today's fix and mobile residential Broadband Service providers. Sandvine can identify the types and behaviours of traffic on networks, Service providers can better understand subscriber behavior. You can't control what you can't measure ! Responsible for Selecting - Training - Motivating and Evaluating Commercial Partnerships - Technology Partnerhsips - Global Alliances - potential OEM partnerships

EMEA Channel Manager + RSM Benelux + Regional Sales Director Nordics

Redback Networks

2005-1 - 2007-12 · 3 yrs

Reporting to VP Operations in US and to VP EMEA, responsible for all Partners, Signing up Global (Ericsson) and Local Partners all over EMEA, part of the EMEA Management team. Responsible for Benelux and lookign after the whole Nordics.