MO NGUYEN THI

Managed direct communication with clients from initial contact to project execution (livestream Mega Sales, talk shows, sports tournaments, trade fairs, etc.). Developed plans, coordinated personnel, supervised production, and managed related departments — scriptwriting, design, video, digital, and livestream engineering — while reporting outcomes. Planned and created content for social media and websites; executed approved marketing activities. Collaborated with TikTok Shop Partners (TSP) and sellers to run daily livestreams driving e-commerce sales; recruited, trained, and managed KOC/model livestream teams for projects. Delivered 20+ livestream campaigns for mega sales & sports events; increased clients’ e-commerce sales by 30%+ in key projects.

In charge of 2 brands, Oseven Paint (Premium Wood Paint with more than 3000 agents nationwide) and Teemay (Banana F&B Dining & Lounge with 2 branches in HCM) Responsible for main tasks: 1) Planning: Planning content, promotions monthly, weekly, special days of the year to drive sales. Report to superiors every week/ month. 2) Event: Support to build big events to promote the brand such as Vietbuild fair, Gentlement Night, Lady Night,... 3) Digital & Social: + Run facebook Ads, working with the Agency in specific advertising campaigns such as Google Adwords, Remarketing and be accountable for the results. + Script and supervise the implementation of TVC to introduce the company and products. + Plan, create content & increase interactio for 3 Fanpages, 2 groups OSEVEN ART (18.000 mems), THO SON GO (12.000 mems). 4) POSM: Create ideal and supervise the design and production of POSMs such as standees, flyers, posters,...

In charge of building and developing the company's new retail brand. Build up the entire system and working process for the new brand - Ao Dai Duong Ngoc 1) System: Lead marketing department, customer care department (8 mems); build sales process for the company's retail new brand. 2) Planning: Build monthly marketing promotion plan and responsible to launch new product introduction, push inventory. 3) Communication: + Develop a sales plan to develop new customers, while increasing the retention rate of old customers. + Works with agency, KOLs to puss sales. Measure weekly ads budget. + Coordinate with sales department to implement campaigns. Solve difficult customer service problems. + Monitor activities of Marketing department, ensure KPI set, report to superiors every day/ week/ month. 4) Digital & Social: Run FB Ads to promote sales, build a content plan on Fanpage, Web. [Achievements] - Continuously exceed monthly KPI. - Within 6 months of operation, revenue reached 1 BILLION /MONTH

1) Promotion: Recommend monthly programs to increase spa visitors 2) Digital & Social: + Proposing and plan a strategy for set up Facebook Ads. + Build a content, admin Fanpage; SEO website + Edit photo for fanpage. 3) Sale: Meeting customers, consulting and giving appropriate cosmetic solutions.