Kürşat Tosun

Worked in Mastercard's New York and Istanbul offices Mastercard Advisors & Consulting Services is the professional services arm of Mastercard, responsible for delivering data-driven services to 3.000+ clients across 120+ countries • Delivered projects on payments strategy, credit risk management, credit limit strategy, data strategy, data monetization, embedded finance, digital payments • Managed project resources (team members & internal/external SMEs) and project financials with the size of € 300K - 800K • Worked on proposals together with business development team • Organized workshops & field trips in Turkey for regional clients from EMEA • Built a regional ecosystem by onboarding partners to enable new solutions at scale • Led regional non-billable initiative focusing on AI & GenAI applications • Participated in recruitment activities for the largest resource hub (IST) in the region • Created content to support training & onboarding of junior resources

• Driving strategic planning and business performance management by preparing executive-level reports, market analyses, and decision-support materials for the EVP, Retail Banking. Facilitating cross-functional alignment and stakeholder engagement, ensuring smooth execution of high-priority initiatives across the retail banking division. • Orange Extra Loyalty Program: Leading E2E transformation of a debit card into a fully-fledged loyalty program, coordinating cross-functional teams across product management, marketing, data analytics, operations, and IT. Defining the value proposition, designing the rewards structure, and overseeing regulatory and compliance alignment. Ensuring seamless integration with core banking systems, managing vendor and partner relationships, and defining performance metrics.

Worked in ING's Amsterdam and Istanbul offices • Leads AI/ML product development end-to-end, shaping use-case strategy, defining business impact, and ensuring models are scalable, explainable, and production-ready. • Bridges data science and senior leadership, translating technical work into clear strategic insights that support decision-making for C-level and business executives. • Owns cross-functional delivery, aligning engineering, product, operations, and commercial teams around a unified roadmap and measurable business outcomes. • Drives model performance, experimentation, and analytics rigor, while establishing standards, reviewing pipelines, and mentoring DS/DA team members. • Identifies and prioritizes high-value opportunities, leveraging both technical expertise and executive-office experience to focus the team on initiatives with maximum P&L and customer impact.

• Led behavioral pricing project across 5 countries resulting in significant increase in click-through rate and sales • Built competencies to employ behavioral science across ING group • Ran low IT effort, high business impact concept tests in Austria, Germany, Netherlands, Poland, and Romania

Courses: - Probability - Statistics - Applied Machine Learning - Artificial Neural Networks - General Linear Models - Customer Analytics - Predictive Analytics - Algorithms for Data Science - Distributed Systems and Cloud Computing - Data Science and Business Strategy