Mahmoud Kernazi

Overseeing and enhancing the overall visitor and guest experience for the PIF DEPS Networking event at Diriyah FWA. My role included managing guest flow, coordinating arrivals and registration, ensuring smooth on-site operations, and implementing high-standard hospitality practices. I worked closely with event stakeholders to align guest experience touchpoints with the event’s objectives, provided guidance to operational teams, and addressed any guest needs or issues promptly to ensure a seamless and premium experience throughout the event.

As Director of Operations, I lead high-profile projects like the Bujairi Terrace and Baccarat Project, optimizing budgets and forecasts to drive strategic growth. I inspire my team to exceed performance targets, ensuring continuous operational enhancements and high standards. Collaborating with the executive team, I develop and execute impactful strategic plans. My role includes overseeing project management for timely delivery and conducting performance evaluations to foster staff development.

At the Diriyah Biennale Foundation, I led comprehensive branding and communications projects, ensuring timely and successful completion by managing cross-functional teams. I developed and executed strategic communication plans to enhance brand visibility and engagement. I oversaw the creation and distribution of press releases, newsletters, and other materials, while monitoring and analyzing campaign performance to optimize future initiatives. Additionally, I organized events, exhibitions, and promotional activities to boost brand awareness and facilitated internal communications to keep staff informed and engaged.

As a Zone Manager, I managed staff, logistics, and customer service while maintaining financial oversight and optimizing the supply chain. My role involved resolving operational issues and emergencies promptly, minimizing disruptions and ensuring a smooth event flow. I facilitated coordination across different festival zones through effective liaison with other managers and engaged with festival attendees to gather valuable feedback for continuous improvement. I oversaw daily operations, logistics, and personnel within my designated area, ensuring excellent customer service and compliance with safety and regulatory standards. My responsibilities also included effective communication and crisis management, all aimed at aligning zone operations with overall company objectives.

As a Senior Project Manager, I exhibited strong leadership in delivering complex projects that met client expectations and organizational goals. I developed detailed project plans, timelines, and budgets, ensuring milestones were achieved on schedule and within budget. By coordinating cross-functional teams, I fostered collaboration and effective communication across all project phases. I proactively identified and addressed project risks to ensure continuity. Additionally, I conducted regular project reviews and performance assessments, using insights to drive continuous improvement and maintain high standards of excellence. My leadership was key to successful project outcomes and exceeding client expectations.

As an experienced Event Project Manager, I specialize in delivering strategic, high-impact events that align with brand objectives and drive engagement. I have successfully managed events of all sizes, overseeing every aspect from concept development and marketing strategy to logistics, budgeting, and execution. With a strong background in creative consulting, I develop tailored event strategies that enhance brand positioning and audience engagement. My expertise spans vendor negotiations, stakeholder coordination, and resource optimization to ensure seamless and cost-effective event execution. Additionally, I conduct in-depth industry research, analyze market trends, and craft comprehensive event plans that integrate sales objectives and marketing tactics. My hands-on approach ensures that every event delivers measurable success and an exceptional attendee experience.

As a Creative Marketing Manager, I led the business identity design team, optimizing processes and achieving high staff retention. I recruited top talent, fostering a collaborative and efficient work environment, and enhanced junior staff's design and presentation skills. I ensured the team's work was relevant, consistent, and accurate through proofing, editing, and workflow optimization. I drove excellence in design and typography and educated the team on customer goals and corporate identity usage. My proactive approach to measuring aesthetics against effectiveness maintained high creativity standards. I supported the development of new design tools with continuous feedback and testing, increasing revenue on top-selling products and tripling web gallery template coverage.