mike keisman

* Senior Lead Analyst for Ferrari, Rolex, GrubHub & VICE Media digital channels. * Specializing in social analytics, web analytics, database management analytics, paid media analytics(social/digital), CRM/Email analytics. * Optimization of content across social & digital channels. Collaboration with strategy, creative & development teams to ensure & maintain success of campaigns, evergreen content & projects. * Supervisory duties include management of junior & mid-level team members * Proficiency in Microsoft Excel, Tableau Desktop, Google Analytics, Social & Digital Analytics, CRM Management & Analytics, Powerpoint, Keynote

* Prepared extensive digital research using PEW, Comscore, Neilsen * Created information decks for major clients * Developed digital strategies for companies using Facebook, Twitter, Foursquare * Proficient with social listening research tools, SocialRadar, Quintcast, SocialMention

* Organizing and attending events and promotions, including concerts, large station events and sales appearances * Assist departments in research and demographic information * Compiling proposals

Extensive research Prepared detailed excel reports

* Web page support and development with Joomla website design program * Generated reports, General office duties, answering phones * Social networking, Facebook, Twitter, Myspace

* Extensive campaign research, prepared extensive excel reports * General Office Duties, clerical work, answering phones, scheduling * Prepared Financial filings for New York City Council candidates accredited by the New York State Campaign Finance Board * Social Networking, Facebook, Twitter, MySpace

* Recorded and edited video, photographs and additional media support * Assisted in coordinating advance work for media events and campaign stops * Created and designed social networking sites for Candidate; duties included website updates and daily maintenance, Facebook, Myspace. * General office duties including clerical work, answering phones, scheduling, assisting in event planning

* Researched potential donors to campaign * Developed Proficiency with LexusNexis among other databases * Extensive telephone work, general office duties, Generated excel reports, phone contact with supporters

* Lead Digital Analyst for several high profile brands, such as Wendy's, Swiffer(P&G), and NAPA Auto Parts, CoffeeMate(Nestle) and LG. * Business Analytics, Database Analytics, Research, Social Media, Strategic Optimization, CRM/Email Marketing. * Generate daily/monthly reports, create detailed analysis and recommendations for digital optimization strategies(media, traffic, events, site creative/CTAs) for branded micro-sites, websites, branded applications, for all the above brands. * Create and maintain segmented e-mail/CRM marketing campaigns. * Tools & Skills * Analytics:Google Analytics(reporting & coding), Web-Trends, Facebook / Twitter Insights, SEO & SEM. * Database Analytics: Microsoft Excel, Microsoft Access (SQL), third party CRM database platforms. * Research/Social: PEW, ComScore, Yankelovich, Nielsen, SocialRadar, Quintcast, SocialMention

* Created in-depth strategies for digital marketing plans * Managed company partnerships such as Ticketmaster, ABC and more * Managed client relationships

Lead analyst for clients such as StubHub, Visa, Reckitt Benckiser (Mucinex, MegaRed, Airborne), Hess,

* Supervisory duties include management of junior, mid-level & senior team members * Lead Analyst for CKE(Carl's Jr./Hardee's), Chipotle, Ferrari, Rolex, GrubHub, The New York Yankees, Cole Haan & VICE Media digital channels. * Heavy contact & presentation experience with high-level executives, including client CMOs & CEOs * Specializing in social analytics, web analytics, database management analytics, paid media analytics(social/digital), CRM/Email analytics. * Optimization of content across social & digital channels. Collaboration with strategy, creative & development teams to ensure & maintain success of campaigns, evergreen content & projects. * Proficiency in Microsoft Excel, Tableau Desktop, Google Analytics, Social & Digital Analytics, CRM Management & Analytics, Powerpoint, Keynote

Activities and Societies: The Delta Chi Fraternity- Scholastics Chair Delta Chi Movers for Jimmy V Cancer Research WMUC Radio- Produced and hosted a sports talk radio show