michael shaw

Built daily rapport with New Zealand's largest commercial printers to understand their needs, build strong relationships and to meet corporate sales targets. Inventory Control - Learned and implemented Just-in-Time (JIT) management skills, to ensure effective delivery of commodities for key clients. Built strong customer base through relationship management and salesmanship with a strong focus on customer service to ensure satisfaction and maintain loyalty to the business.

Network Publishing Manager, October 2010-March 2012 Specialized in inbound marketing (PPC, SEO, social media, content, link building, digital PR). Managed pay per click campaigns and optimized spending. Managed copy writers and bloggers for white-hat link building. Collaborated with clients to create news worthy content for press release via news wire. Reported on rankings and developed strategies from that data to improve SEO. Used Google Analytics and leading SEO software such as Raven tools, Moz tools to develop strong understanding of competitors, keyword analysis and grading.

Reviewed project proposals and plans to determine time frame, funding limitations, and procedures for accomplishing projects. Established work plans and recruits for each phase of a project and arranged for external project experts and resources. Facilitated group ideation and New Product Development sessions Worked with multiple focus groups and other forms of qualitative market research including ethnography Directed and coordinated activities of project personnel and all other resources to ensure project progressed on schedule and within the prescribed budget. Coordinated project activities with client designee to assure compliance with all legal and ethical standards. Prepared and communicated project status reports for clients, account managers, and directors. Responded promptly to customer needs, solicited customer feedback to improve service and responded to requests for service and assistance. BJ Ball Papers: www.bjball.co.nz

Wedgehill Media was formed to help small businesses become more competitive on the ever growing and popular marketing channels that are available via the internet. It is no longer a distinctive trait for a small business to have its own website. Today, simply having a website is not ‘good enough’ if you want your business to succeed in the challenging markets, whether they are local, national or even international.

* Customized SEO work that is integrated with social media and content marketing: * Keyword Research * Website Audit and Analysis * On-page analysis and optimization * Content Strategy * Brand awareness * Influencer outreach * Link Building and Acquisition * Google Analytics * Local Search Optimization * Reporting (traffic, branding, conversion, social media) * I try to make the complicated more understandable. SEO and digital marketing as whole can be difficult to navigate. My responsibility is to make that information more scalable. * I steer clients clear away from any type of ‘black-hat’ SEO methods that WILL at some point hurt Domain Authority, Page Authority and Trust factors of a business's website.

Activities and Societies: Student Life - Part of the Campus Crusade for Christ group City College