Morgan Jaquemet

As a dual-role leader across Category Management and Media Strategy, I drive performance across high-value FMCG categories — with a particular focus on alcoholic beverages, soft drinks and tobacco. I lead both the commercial and Gopuff Marketing Solutions sides of the business, connecting product strategy with consumer acquisition and retention plans to maximize shoppers conversion rates, basket size, profitability and brand awareness.

Full P&L management of a major Packaged category. Negotiating annual JBPs with large branded suppliers with front and back margin terms; delivering market leading activation plans; short- and long-term assortment and promotional planning to deliver positive market outperformance in a context of strong demand due to pubs closure. Line Management of a Buying Assistant.

I play a leading role in Tesco's Global Partnerships team to scope, implement and coordinate the Strategic Alliance Tesco created with Carrefour. My role involves taking part in complex high profile negotiations with international brands to secure multi-million GBP exclusive deals then coordinate their implementation within the various markets and businesses part of the Tesco Group. I collaborate and build relationships with a large amount stakeholders internally and externally. I develop, implement and maintain a specific finance reporting process to improve Tesco's P&L whilst building sustainable trusting relationships with all stakeholders.

Buying Manager for bananas & pineapples at Tesco. I manage the buying and retail planning strategies of these categories representing an annual budget of £190m. I negotiate and agree contract with suppliers, plan promotions and build the future sourcing and selling strategies. I interact with internal stakeholders to develop and govern corporate social responsibility projects and environmental projects.

Technical Manager for bananas & pineapples at Tesco. I managed the end to end quality, safety and legality of the supply chain of these categories in the UK, ROI & 4 European countries. I interfaced with growers in Latin America & West Africa as well as UK based ripening centres to contract & deliver premium quality & responsibly sourced product. I fully managed several team members, took part in interviews to recruit then induct new team members.

This 3 year part-time course enabled me to acquire new skills and undertake specific research on various fields linked to organisational and strategic management: * Applied Research to an individual project: What positive measures should Tesco take to achieve a successful Strategic Alliance with Carrefour? * People Management: a critical evaluation of Tesco's HRM function. * Strategic Marketing: audit of Bonne Maman's conserves in the UK sweet spreads market. * Leadership: self-reflection on how to adjust my behaviour and think differently. * Corporate Finance: analysis of the financial viability of a 120-year tidal lagoon project. * Strategic Management: how to use strategic paradoxes to gain competitive advantage. * Entrepreneurship: business case of circular economy to reduce Tesco's food waste. * Management of Projects: understanding the importance of governance in the BBC DMI failed project. * Managing and Working Across Cultures: critical analysis of the UK migrant workforce.

General practice and graduation in agro-economic development at ISTOM (Paris, France), a four-year university-level acquiring executives intervening in the following fields: growth of rural areas, land and resources management, agricultural outputs, markets and channels of cash crops, international trade of basic products.