Mj Casiano

Built a wholesale plan from the ground up for Breezy Golf, Middle Class Fancy, SHS, and KookSlams (sportswear, headwear, accessories, and graphic t-shirts). Increased wholesale revenue from nothing to a seven-figure business in 2024. Leveraged prior relationships to bring on 12+ major accounts and 150+ specialty and green grass retailers. Identified and secured a 3PL warehouse for embroidery, sourcing, screen-printing, and fulfillment, maintaining daily communication with the facility. Implemented B2B software, NuOrder, to streamline wholesale processes. Hired and developed a Territory Sales Representative team across the United States. Coordinates sample orders for Territory Sales Reps and international distributors, ensuring accuracy and alignment with sales strategies and maintained consistent communication with factories to achieve optimal ship windows for seasonal launches. Directs setup, execution, and teardown for 6+ national trade shows annually. Organizes and manages all golf tournaments for PGA Tour events nationwide, overseeing sales, merchandising, and logistics including setup and teardown. Facilitates approved design processes through CAA licensing portals for Breezy Golf. Expanded brands into international distribution channels, including Canada, UK, and Asia while managing licensing requests for both domestic and international markets. Established and negotiated multiple royalty partnerships, paid on a per unit basis. Collaborates with Bob Does Sports, product development, and art teams to create seasonal catalogs and ensure timely production and shipping.

Managed Wholesale sales for Barstool Sports and Old Row. Key contact for Lifestyle majors within the USA and Canada. Focuses on business development, relationship building, organic growth, and account acquisitions.

Covering 10 states in the Mid-South and Midwest including Oklahoma, Kansas, Missouri, Iowa, Nebraska, South Dakota, North Dakota, Montana, Wyoming, and Colorado. A "Swiss army knife" that sells to better men's stores, boutiques, licensed NCAA apparel retailers, gift shops, resorts, golf courses, outdoor stores, corporate accounts, and more. Presents Spring, Summer, Fall and Holiday lines to accounts via the Las Vegas, NYC, Dallas, Charlotte, Orlando and Chicago trade shows. Makes it a priority to see every account, large or small, on the road at least four times per year. Aims to meet record-breaking sales figures for the area as well as continually seeking and opening new doors. Serves as assistant lead for the NCAA-licensed products program -- which has reached upward of 80 licenses and went over team 2019 goal by $1.4M. Took home the honor of Salesman of the Year in early 2019.

Covering over 100 store accounts within the state of Florida, mainly consisting of specialty stores and boutiques that carry our product. Develops personal relationships with store owners and managers, while making sure our product is living up to their expectations. Also shows owners and managers "items of the month"​ and any catalogs they may have not seen. Works one-on-one with Nordstrom accounts in Jacksonville and Miami to ensure sales are staying above quotas. Attends four trade shows every year, showing the entire season's catalog in two-hour sessions.

Serves as liaison for all 75 specialty stores in Georgia, establishing personal relationships with store owners and managers while showing them samples of our "products of the month". Also works one-on-one with Nordstrom accounts in Georgia and Florida, holding monthly workshops to update their sales floor and management on our newest products and the history of our company.

Oversees promotional events spread out all over the country between 30 ambassadors. In charge of hiring and firing ambassadors throughout the ACC, Big 10, Big 12, Pac 12, and SEC. Responsible for the distribution of promotional event kits, as well as the distributing of allotted gift code amounts to ambassadors. Also helps manage the Southern Tide social media account for SnapChat.

Served as one of four college ambassadors at the University of Oklahoma. Hosted two events every semester at a high level to help spread brand awareness. Planned and executed events such as football tailgates, sorority and fraternity philanthropy events and numerous other events.