Mizuki Hashimoto

・Led the development of comprehensive brand strategies and product development for successful brand launches. ・Created profit and loss (P&L) statements and identified key distribution channels to drive business growth. ・Managed cross-functional teams, fostering collaboration to meet key objectives. ・Negotiated with hair salons to expand market presence and ensure strong partnerships. ・Defined long-term business strategies to align with the brand’s vision and growth goals. ・Directed creative efforts in branding, overseeing visual and messaging consistency across all touchpoints.

To define the local brand strategy in the local market in line with the international brand positioning; contribute to growth by driving new product launches and pillar products Implement new product launches and to maintain growth of pillar products Manage product portfolio to contribute to the brand business and development Contribute to local adaptation of advertisement and analyze media recommendation Implement promotion s and ensure the execution of trade marketing plan and digital marketing plan Develop in-depth understanding of consumer insights Monitor local trends and feedback findings to regional or and global teams Manage the budget and the financial implications of forecasts Interact effectively with other departments and teams to support marketing strategies and objectives