Mithu Gupta

Chief Marketing Officer and Head User Experience, , iGCB @ Intellect Design Arena Ltd

About

Result oriented Senior Business, Analytics and Marketing professional in the Financial services sector, worked with leading Global & Indian institutions like GE, RBS, Nokia Money, Yes Bank and Standard Chartered. ~Demonstrable success in a variety of businesses and functional leadership roles across traditional and new age technology driven businesses. ~Core competence in driving business results, integrated marketing campaigns, P&L management, developing customer insight-driven propositions and Go-to-market strategy, digital and social media marketing, building alliance & managing sponsorships’ portfolio ~Led Product & Program Customer Value Proposition, Consumer & Business Analytics across Retail and Commercial Banking Segments\Products. ~Possess effective cross functional skills with experience in driving revenue keeping focus on customer centricity, operational excellence, process improvement and outstanding leadership ~Highly self-driven and motivated Individual with excellent analytical skills. Strong sense of commitment towards creating high performing teams contributing towards building organization. ~Consistently awarded for achieving business goals and creating long-term impact. Specialties: Expertise in the BFSI and Payment segment, managing Product P&L, driving Consumer behavior , Market penetration, Business analysis and driving Sales effectiveness, Media planning and Strategy, People management, leading strategic communication and decisioning.

Country

India

City

Gurugram

Industry

Information Technology & Services

Skill

Quantitative Analytics, Marketing Mix Modeling, Decision-Making, Above the Line, Marketing Leadership, Team Leadership, Marketing Campaigns, Growth Strategies, Growth Initiatives, Creative Problem Solving, Influencer Marketing, Communication Development, Business Relationship Management, B2C, Entrepreneurship, Franchising, PnL Management, Fast-Moving Consumer Goods (FMCG), Market Penetration, Credit

Experience

Chief Marketing Officer and Head User Experience, , iGCB

Intellect Design Arena Ltd

2022-2 - Present · 4 yrs 8 mos

Head Corporate Marketing(B2B), Private Banking,Salaried Segments & Sponsorships

Standard Chartered

2015-7 - 2022-2 · 6 yrs 8 mos

1. Responsible for developing India Marketing strategy and Brand positioning 2. Leading the Sponsorship portfolio - driving higher sponsorship value and leading the Bank towards new avenues.

Sr. Vice President - Marketing and Communication

YES BANK

2012-9 - 2015-6 · 2 yrs 10 mos

Responsible for Retail Marketing strategy and Brand positioning 1. Responsible for driving Business through strategic partnerships & alliance pan India including partnerships with State Government(s) 2. Developed YES COMMUNITY as a monthly BTL program, run across 600+ branches pan India. 3. Internal-External communication 4. Knowledged based SME marketing leading to qualitative business generation 5. Spearheading CSR Marketing & Branding

Product, Program and Market Intelligence and analytics

Nokia

2011-9 - 2012-8 · 1 yr

- Got extensive exposure to Telecom & Mobile handset industry, being a part of a nascent industry of Mobile Payments, working with a pioneer. - Being responsible for Customer Portfolio, Product and pricing, it was remarkable to work on innovative ways to expand business, industry and customer knowledge. Award : Special Contribution Award at Nokia Money on Exceptional Contribution within 3 months of Joining

AVP - Product & Program Manager - Liabilities and Debit Cards, Retail & Business Banking

ABN AMRO Bank N.V.

2008-2 - 2011-9 · 3 yrs 8 mos

Gurgaon, India

- Nationally managed Savings accounts and Debit cards Portfolio for the bank. Launched New Savings and Debit card products & services. Improving Sales productivity by streamlining Business KPI's through Sales effectiveness programs & innovative product launches. - Managed SME Business P&L, Forecasting, building targeted portfolio & Sales strategy for the Bank Awards: Amongst TOP 3 Finalists for MasterCard Hall of Fame Awards 08-09 (Southeast Asia) (Under 3 Categories - Best-In Class Cards program, Best Cardholder promotion and Best Loyalty program)

Product Manager - Debit, ATM and Client Engagement

ABN AMRO Bank N.V.

2008-2 - 2008-8 · 7 mos

Senior Manager, Strategic Projects and Intiatives

ABN AMRO Bank N.V.

2007-5 - 2008-2 · 10 mos

Over achieved (200%) revenue targets for 10 non-profitable branches by end of yr’07. Single handedly managed Business Planning & forecasting, strategic & analytical interventions: (Client acquisition and Deepening strategy, Cross-sell, Productivity etc.). Managed 3 New Branch Launches & Organize Events / Workshops.

Manager, Business Intelligence

ABN AMRO Bank N.V.

2006-3 - 2007-5 · 1 yr 3 mos

Assisstant Manager

Equinox

2005 - 2006 · 1 yr

Business Analyst

2003 - 2005 · 2 yrs

 Executed statistical analysis for Direct Marketing and propensity modeling.  Built Credit card collection portfolio analysis & forecasting basis delinquency trends.