Mithu Sharma

•Advisory to Furniture Buying team on OTB (Open To Buy ) Planning for Home Box (size $3mn – $6mn buying budget per month) •Category Promotions – Analyzing the effectiveness of the promotions in achieving the targeted levels of sales & margins , Timely build-up of Inventory at Territory levels to roll out of promotions campaigns •Order Management – Initiating Re-orders to suppliers based on the buying plan and ensuring the delivery SLAs are met •Review & Replenishment stocks for UAE / BAH / KSA and monitoring the budget utilization. •Advisory to Category for management and control of Ageing buckets - Furniture Category •Monitoring for Stores Stock Pull across UAE / BAH / KSA to avoid Under Stocking / Over Stocking •Sale Plan – Initiating Sale plans for Homebox Furniture category •Merchandise Strategic Plan – Deciding & Freezing merchandise strategic plan based on the parameters like Financials (Sales , Stock , OTB , Margins & Forward Covers) / Stores (Sub group level sales, Order Quantity, Allocations & Replenishment) / Assortments (Style, Price & Supplier etc.) and periodically reviewing the same. •New Store Setup – Deciding the merchandised on floor based on the product performances.

• Worked as part of New team for development of “SANA Reborn” Brand from 2014 • Handling 4 Territory UAE, Doha, Oman, Bahrain • Responsible for SANA SOUQ Online Business • Stock availability and Inventory Management • Adequate store wise allocation of options and ensuring right availability of stock is maintained in all stores as per plan and Base stock with optimum forward cover • Maintaining a balanced mix of product/category at all times Stock Replenishment planning • Responsible for ensuring shipments are processed, cleared and hit their desired locations in a timely manner • Merchandise Financial, Strategic and Range Planning • Option Planning and Assortment Planning • Preparing Buying Plan and placing orders for new range at SKU-wise level for all stores • Strategic Planning considering Price points, Size, Color, Fits down to Sub-Category levels • Forecasting business projections and trends and planning accordingly to maximize sales • EOSS Markdown and Promotion planning • In-depth Sales data Analysis, Margin Analysis by closely monitoring ROS,Sell through%, Sales to Stock mix • Regularly track Competition’s activities and consumer’s needs and buying pattern • Be constantly in touch with the store to push sales and decide on strategies at store level to increase sales for non performing brands • Work on store Planograms- Optimum space planning to maximize Sales per sq. ft. (SPSF) • Completes call report by observing display and pricing of competitors' products. • Forecast Brand/Categories / trend Programe stock cover and place reorder if required. • Achievement of target Department “sell thru"%( at full price/end of season) • Completely Responsible for Store Opening Sale pricing and markdown

• Launch new product and new season in respect to the brand standards • Buying process, Participating in season buying for territory preparing various buying related reports like market survey report / storewise buy pack requireme • Forecast Brand/Categories / trend Programe stock cover and place reorder if required. • Achievement of target Department “sell thru"%( at full price/end of season) • Achievement of target additional value to be generated through reorders • Preparing and analyzing various performance / sales reports taking collective actions if any • Tracking the purchase orders and coordinating with respective buyers / logistic department on regular basis regarding the shipment • Monitoring the initial pricing of the product keeping in mind the buyer suggested prices and the intake margin of the particular sty • Forecasting at a brand level on stock sustainability. • Coordinating with buyers on product quality, movement, margins, • Preparing reports on daily, weekly or monthly basis with detailed analysis performance. • Monitoring receipts vs orders by coordinating with logistics. • Coordinating with the warehouse on priorities for dispatch and processing • Reordering fast moving products, trends

Initial planning on new season fabric Product developments – Developing of sample for the new season & follow up, Follow up on the Proto & PP samples. Ordering & sourcing of fabric & Trims requirement for new season. Preparing and following T & A for trims, fabrics & production plan. PP meeting with production team & factory. Daily follow up of the production and dispatch. Maintaining of record related to production to shipment (PO wise). Clearing order completion report\Consumption report Verify the accounts, general follow up, moment of material follow up etc according to situation. Production planning for every month. So, that the dispatch take place in time. Follow up for further style to keep our production facilities to achieve the target. Costing negotiation and finalization. Planning production/ deliveries Checking fits and quality of the pre- production samples. Vendor development and factory visits. Aim at reducing the lead time by solving pattern and production problems. Maintaining quality parameters with the Quality control departments for production and sampling. Merchandise Management.

- Finalize orders with vendors on basis of their expertise. - Send new season range for development. - Negotiate for costing & finalize bulk orders. - Monitoring orders on daily basis to get timely dispatches from the factories. - Sourcing new vendors to strengthen production capacity. - Doing 6 seasons of sampling in a year. - Doing costing of garments. - Doing new developments. - Doing direct correspondence with buyers.