Mithan B M

-Understands fiscal goal and long term strategy of business vertical and plans marketing activities to support the same. -Liaising with advertising agency in designing of creative for various campaigns -Oversees marketing communications including ATL & BTL promotions and events collateral materials. This involves providing market insight to the agency, aligning on specific business goal to be addressed, creative brief, tracking agency performance, managing logistics & costs with multiple vendors and overseeing ground execution.. -Develop, plan and execute the go-to-market strategy aimed at raising awareness and sales of the company’s products in the market -Does marketing plan including competitive analysis, customer segment selection and penetration plans. Gathers and analyzes data on competitor activity and service differentiators by using simple statistical tools and in-house qualitative research. -To drive all actions needed to develop the marketing plans for the brands aligned to overall business plan - a)Brand-activity relationships b) Competition analysis etc c) Spends efficacy etc -Develops success criteria metrics such as lead generation & conversion tracking or ROI of a campaign and tracks for all marketing programs with accountability to internal stakeholders. -Responsible for development of Integrated Communication Plan from the business/ brand perspective -Overseas production of internal and external materials such as corporate dossier, brochures, sales detailers, training materials, newsletters, web copy, press releases and employee communications. Monitors quality, costs and timely delivery. -Conduct market surveys, visits and Voice of Customers for consistent update on market reality -Formulate and Execute Advertising and Promotion schemes in collaboration with the Sales Function

- Planning & Execution of all ATL and BTL activities to increase TOMA, sales & market share. - Responsible for all promotional and marketing campaign for Voice ,Data and Smartphone Business - Develop, plan and execute the go-to-market strategy aimed at raising awareness and sales of the company’s products in the market - Responsible for controlling, tracking & maintaining the budget. - Managing the Brand Resource Centre, brand manuals and developing any new elements required for successful brand execution at various outlets. - Ensuring Brand normalization across all channels and circle. - Timely creation and releasing of product centric and promotion POS material (posters, leaflets, danglers, streamers etc) into the market. - Develop sales support materials (company/product presentation, sales scripts, demos etc). - Responsible for press releases, radio campaigns & brand activation programs. - Identifying and implementing the outdoor plan, (hoarding, wall painting, highway branding, retail signage’s, neon’s and other innovations) - Execution of in-shop branding at branded retail, modern trade & other mass retail outlets - Measuring the impact of all promotional activity and provide analysis and report to top management. - Increase footfalls at MTS branded retail outlets and conceptualizing special promotions to drive footfalls. - Liaising with advertising agency in design and printing of all collaterals & campaign material. - Planning and releasing innovative POS for the key festivals and offers as per the marketing calendar. - Organizing sales, distribution, retailer and voice- of - customer meets - Evaluating the effectiveness of the communication strategy by doing customer & retailer surveys periodically. - Periodically auditing marketing and communication material, signage’s for compliance with corporate brand guidelines. - Work closely with the procurement team in vendor management and finalization.

Business Strategy& Forecasting: -Proposing a Business Plan for the current month to achieve the target. -Preparing the Business plan for the individual team members on their skill sets and the comfort level. -Set the targets for the current month; help them to achieve the targets -Was managing a team of 5 Representatives. Channel Sales: Balancing act of promoting all the SKUs in the company portfolioin different channel. New Business Development: Finding opportunities and penetrating the brand in the untapped accounts Account Management: Manage relationship with highly prospective customers and identify potential up- sell opportunities and hence ensure higher returns. Strategic Planning & market penetration : strategies for distribution, promotion, and effective penetration strategy

BTL Activities Event Visual Merchandising

MBA with Marketing Specialization

Graduated in Business Management