Mitch Wainer
Managing Partner @ Maximize
About
Current: Managing Partner at Maximize, a developer marketing agency. CEO & Co-Founder of Source (www.source.app), a full funnel attribution tool for B2B marketers that is AI-powered. Former: Co-Founder of DigitalOcean ($DOCN). About me: Creative marketing leader, investor, and entrepreneur with a track record for scaling acquisition and awareness for software products. Effective at building high-functioning teams across brand, demand gen, ops/analytics, PR, community, and product marketing.
United States
Miami Beach
Internet
SEO, HTML, Microsoft Office, CMS, Basecamp, Online Marketing, Social Media Marketing, Digital Marketing, Google Analytics, PPC, Email Marketing, Social Media, Web Analytics, Facebook, Web Design, Direct Marketing, Marketing Communications, Marketing Strategy, Website Development, Advertising
Experience

Managing Partner
Miami, FL
Maximize is the growth engine for developer-first startups from Seed to Series B. We embed ourselves within your team to build the go-to-market foundation, with full-stack support across brand, content, community, and growth marketing. Learn more about our services and clients by visiting https://maximize.partners/

Chief Marketing Officer
Greater New York City Area
Built the go-to-market foundation at a global software project management company. Established and grew the marketing team from the ground up and hired key roles across Product and Customer Success. Led the company through a major rebrand initiative that immediately increased top of funnel activity by 100% and established a brand platform that will help accelerate future growth. In 2 years, my team increased website traffic by 300%, increased new user growth by 440%, increased new trials by 1,600%, and increased revenue growth by 300%. Successfully positioned the company to secure a $25M Series B led by Greylock Partners for its next phase of growth.

Co-Founder, CMO
New York, New York
$DOCN (NYSE) Joined DigitalOcean as Co-Founder and Head of Marketing in 2012. Deployed a sophisticated growth marketing engine and strategy to scale revenues from $0 to $100M+ ARR with over one million activated accounts in 195 countries, and established DigitalOcean as a leading brand in the cloud infrastructure space. Built and managed a high performing 25 person marketing team from scratch and established functions across Brand, Product Marketing, Demand Generation, Marketing Ops, Community (Developer Relations), and PR & Communications. Developed core brand strategy and messaging to uniquely elevate DigitalOcean's positioning in a saturated market and served as a brand ambassador and champion to external media outlets. Promoted to Chief Marketing Officer in July 2013.

Director, Digital Marketing and Branding
Provided high-level strategic guidance to drive client partners success through effective integrated marketing communications. Developed branding assessments, competitive audits, and positioning platforms for Fortune 100 client partners. Managed and executed a partnership marketing program for TD Ameritrade & established partnerships with major brands. Managed vendor and agency relationships to execute direct mail, promotional and interactive programs. Designed graphical elements for client websites, digital campaigns and offline marketing materials. Responsible for nurturing key client relationships, communications strategy planning, budget management, scope development, resource allocation and identification of incremental opportunities to grow both client and agency business.
Mitch Wainer's Contact Information
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