Mitch Rosenberg

Developed ritual360.com Shopify store, selling hand sanitizer, disinfectant sprayers and solution. Working with medium to large retailers to help them meet Health Canada approved guidelines for product and safety.

- Developed strategies for radio stations to maximize sms messages received from listeners. - Integrated Sms and texting initiatives into the radio stations daily activities - Monetized/Generated incremental revenue through radio stations’ sms interactions with listeners - Trained local and national Sales teams, developed mobile strategies and concepts for clients and presented sms/mobile/texting opportunities to ad agencies.

- Sales and business development - Strategic Consulting, including product, sales strategy development. - Integrating texting into the radio stations daily activities - Focus on the inclusion of mobile marketing into the interactive sales portfolio - Internal Sales team training, client presentations, ad agency training and intro to mobile marketing to everyone!

• Defined the company’s Direct to Consumer strategy and executed the associated tactics to meet objectives • Wrote all the requirements for Airborne’s Mobile Promotions self-manageable platform, continually enhancing it in response to client demands and industry changes • Successfully responded to RFPs from some of North America’s top brands, securing Airborne as their chosen mobile partner, preparing budgets and business cases for each • Evaluated, negotiated and secured all business relationships required to succeed in the Direct to Consumer business • Designed a mobile product for the real estate industry that was received with tremendous reviews (expected launch date December 15, 2008) • Recruited top employees and mentored others to build a strong and successful team

• Established the design and managed the entire front-end consumer interface for FirePay e-wallet solution; including sign up process, deposit and withdrawal process • Created sales and marketing materials, customer service scripts and tactics to optimize FirePay’s traction and product features • Proactively enhanced and modified the product to meet changing regulations. This included offering customers the ability to deposit into the wallet via credit card, then by check, and subsequently through direct deposit from a bank account • Developed and implemented creative promotions, contests and product features encouraging online gaming merchants to promote FirePay as a “preferred” online deposit method • Provided merchants guidance on positioning the wallet as a deposit option on many of the world’s top Internet gaming sites.

• Differentiated the company by creating a “Get One Month Free” software package (including box design and contents) that was sold at computer superstores • Built a full suite of retail programs, incentives and monitoring tools for Future Shop and their employees to market/sell the TotalNet retail kit • Developed new distribution channels, including a very successful retail OEM program and distribution through one of Canada’s largest software distributors • Organized training sessions, introduced contests and programs with retailers led to receiving preferred product status • Negotiated content deals to increase the content on the TotalNet Web site, leading to over 1 million page views monthly

• Negotiated all contracts with vendors, across all product lines • Defined product line, merchandising and pricing programs for all products • Managed all co-op marketing activities and departmental purchases • Set departmental objectives for sales, days of inventory and just-in-time purchasing • Approved all purchase orders while consistently evaluating all associated departmental costs and ROI per square foot • Managed approximately $3 million in inventory with sales of over $100k daily across my departments • Introduced the first vendor sponsored “pay for end aisle or pallet” program in the computer superstore industry