Mitchell Hoo

https://grazia.sg/author/mitchell-hoo/ FASHION/BEAUTY/WATCHES & JEWELLERY/CELEBRITY - Covered Fashion Weeks (Paris, Milan, Couture), major shows and collections (Louis Vuitton, Dior, Valentino, Ralph Lauren) - Wrote original fashion reviews, shopping edits, and beauty features tailored for the magazine’s style-savvy audience - Reported on red carpet events including the Met Gala, Cannes, and Blue Dragon Series Awards - Contributed to viral celebrity-led stories, most notably high-traffic coverages of Wang Yi Bo, BTS, and Blackpink - Assisted with sourcing and styling for fashion shoots, most notably for the August and September issue CULTURE - Spearheaded ‘Comeback Countdown’, a recurring K-pop roundup spotlighting the hottest music releases - Managed the weekly ‘The Grazia Singapore Weekend Guide’ and monthly ‘Grazia Guide’ series on trending shows, cultural events, and entertainment picks OTHERS - Syndicated and adapted global content from Grazia’s international editions for local readership, with additional reporting of the latest updates - Repurposed print stories for digital, adapting tone and format to suit online audiences - Supported Instagram coverage of Fashion Weeks, product launches, celebrity endorsements, and cultural happenings - Translated credits for the print magazine

- Identified and optimised relevant content management by building the Company’s website to an SEO level through data analysis on digital platforms i.e., Ahrefs and Google - Created content for the Company’s social media marketing platforms i.e. Instagram, Facebook, Twitter and LinkedIn - Wrote relevant content targeting at the business needs of the Company’s existing and potential clients through the optimisation of SEO and SEM

- Initiated and took creative charge over the House's visual rebranding i.e. website, social media - Spearheaded the implementation of company policies i.e. remote working, code of conduct; and the standard of practice i.e. uploading manuals - Oversaw intern team's timelines and reviewed their work progress - Conceptualised, designed, wrote, filmed and managed marketing collaterals for the House’s social media platforms i.e. Instagram, Facebook, TikTok, LinkedIn and Youtube - Curated and coordinated influencer outreach initiatives for the House’s programmes - Conceptualised, coordinated and executed the House’s programmes i.e. WAIF4, MLA Men

- Took creative charge over the Company’s latest collection through conceptualisation, coordination with models and photographers, look-book styling and on-set directing - Curated and wrote publicity materials for the Company’s social media platforms i.e. Instagram and Facebook - Curated influencer outreach initiatives through shortlisting potential partners - Assisted in quality checks and stock audits across retail channels - Planned and organised stocks across retail channels

- Translated poster content for the Singapore Chamber of Commerce (Shanghai) - Translated a series of educational materials such as articles and conversational pieces for early childhood education startup Ninonews

- Designed posters for for the Singapore Chamber of Commerce (Shanghai) - Designed 3R Journal book cover for publishing company ROM828 Pte Ltd - Designed presentation slides for Nanyang Technological University

Blog: mitchellhoomincher.wixsite.com/mitchell Medium: medium.com/@mitchellhoo Fashion: Creating thought-provoking conversations and self-discovery reflections through fashion editorial projects, fashion critiques, trend reports and styling articles Perspectives: Exploring and discussing culture, current affairs and lifestyle through articles featuring activities, exhibitions, books and art

- Enhancement of platoon’s training aid, operational efficiency and after-action review - Reviewed platoon’s theoretical and practical capabilities - Commanded Team Charlie during combat operations - Planned and reviewed platoon’s weekly duty schedule - Managed platoon’s manpower deployment

- Conceptualised, planned and designed Singapore Heritage Festival 2020 - Conducted cultural research, content review, and public speaking workshops for the Student Docent Training Programme for River Hongbao 2020 - Designed publicity materials for educational programmes targeted at secondary school and undergraduate students - Translated docent scripts, activity booklets and exhibition texts - Actively involved in the execution of the Memorial Hall’s annual events

As Advisor to my faculty's outreach team, I further honed my communication and leadership skills by: - Planning, preparing and executing various outreach events such as Applied Studies Experience, Red Camp, Open House and internal events such as Induction and Annual Bonding Camp. - Advise on overlooked aspects of presidential team's proposals

As ambassador to the School of Humanities & Social Sciences, I strengthened my public speaking skills by: - Introducing the diplomas my faulty has to offer, to parents and prospective students during outreach events - Engaged prospective students by sharing about personal reflections on tertiary education - Emceed and interacted with secondary school students during outreach events

PROJECTS BETWEEN SIN AND SALVATION (2026) – Graduation Project FVTVRE: New Flesh (2025): Editorial Director; Fashion & Beauty Director; Head, Business Operations SCAR: Rose in Bloom (2024): Creative Director DEPRESSION: Hidden Half (2023): Project Lead & Art Director i-D: Into The Unknown (2023): Art Director ACADEMIC WORKS The Fashioned Body in Conflict: Negotiating Catholicism and Homosexuality in Contemporary Singapore – Dissertation The Seam Between Sin and Salvation: Fashioning the Homosexual Body in Catholicism – Research Compendium Sailors, Suits, and Subversion: The Cinematic Aesthetics of Fassbinder’s Querelle and Homoeroticism of Prada’s Autumn/Winter 2024 Menswear From Closet to Screen: Grindr Gays in Singapore in the 2010s and Present Beyond the Tangible: Decoding Semiotics and Visual Narratives in Loewe and Balenciaga Advertisements Alessandro Michele and Demna Gvasalia: Fashioning Change and Identity Through Autumn/Winter 2021

- Awarded TaF.tc Certificate of Completion for Fashion Business and E-Fashion Business - Awarded WSQ Certificate of Attainment for Fashion Technology (Merchandising and Marketing)

Graduated Top 10% of level and cohort Folklore and the Arts (Final Year Project) – Nanjing Exhibition (2019): Head Curator | Distinction Public Relations – Nanjing Exhibition (2018): Vice-Chair of Executive Committee & Head, Publicity | Distinction

Folklore and the Arts (Final Year Project) – Nanjing Exhibition (2019): Head Curator Research & Exhibition: Symbols of Sovereignty: Imperial Objects and the Cultural Authority of Emperor Qianlong in the Qing Dynasty (物与权的辩证：乾隆皇帝治世中的清朝御用器物与文化权力)

Creative Imagination, Sketch, Paint, Material Manipulation Adobe Photoshop: Graphic Design & Image Manipulation Art Mediums: Charcoal, Acrylic, Oil, Plaster