Mitchell Sullivan

Helping Americans shop their values through One Bison's business directory platform.

I started as a Content Writer and progressed to VP of Marketing, driving marketing strategy and growth. -Key Achievements: -Advanced from content creation to leadership role -Developed strategies to increase brand awareness and lead generation -Collaborated with marketing team to achieve company goals -Successfully managed events and led new product launches -Grew and created an inbound pipeline, driving business growth -Responsibilities: -Managed overall marketing strategy -Oversaw social media, online campaigns, and content creation -Coordinated advertising budgets and paid ad campaigns -Identified new marketing channels and tactics -Led marketing team and promoted continuous learning -Planned and executed events -Led cross-functional teams to launch new products -Developed and nurtured an inbound pipeline

As a fractional CMO, I partner with clients in the USA and Australia to drive business growth through strategic marketing leadership. Leveraging a network of expert freelancers, I provide comprehensive marketing solutions tailored to each client's unique needs. My expertise includes - -Marketing Strategy: Developing and executing yearly growth targets, identifying key markets, and driving business expansion -Lead Generation: Optimizing lead generation and revenue growth -Content Creation: Crafting blog posts, social media content, and web-based materials -Paid Advertising: Optimizing Google, Bing, and social media ad campaigns -Graphic Design: Producing design projects, from pitch decks to GIFs -Email Marketing: Creating and executing email campaigns -Social Media Management: Developing and implementing social strategies -SEO Optimization: Enhancing online visibility through keyword optimization and content optimization -Website Development: Designing and developing WordPress and Concrete5 sites I bring a results-driven approach to marketing, combining creative vision with data-driven insights to drive business growth and success.

As CMO of Paytime, I lead the development and execution of marketing strategies that drive customer acquisition, enhance brand awareness, and establish Paytime as the leading earned wage access provider in Australia.

Leading marketing and sales for a real estate technology platform. Repositioned product narrative, built multi-channel demand generation, and absorbed sales director responsibilities. Set up attribution/reporting, manage pipeline, and run product demos. Increased qualified meetings and streamlined the sales process for this solution.

As the Chief Marketing Officer at iQpay, I lead the company's marketing efforts and drive brand strategy to support business growth and market presence. Key responsibilities and achievements include: - Developing and executing a comprehensive brand strategy to enhance iQpay's market positioning and customer engagement - Creating and implementing iQpay's product strategy, including developing our product verticals and core messaging from the ground up - Overseeing the successful rebranding of iQpay, ensuring consistency and alignment across all touchpoints - Managing a team of external consultants and freelancers to deliver high-quality marketing initiatives - Collaborating with internal stakeholders and developing strategic partnerships to support business objectives - Driving the digital transformation of iQpay's marketing efforts to optimize performance and ROI - Implementing data-driven marketing strategies to improve customer acquisition, retention, and loyalty - Ensuring brand consistency and compliance across all marketing channels and communications

At CSS, I replaced both an internal marketing director and an external agency. I used my fractional marketing director model and worked with freelancers to reshape our marketing approach. Key Achievements: * Increased qualified intro calls by 500% * Opened new areas of the Commercial Title business in Pittsburgh * Produced content to support sales team interactions * Contributed to CSS's market success Responsibilities: * Managed product strategy and planning * Handled social media marketing campaigns * Created content * Grew email newsletter subscribers * Developed sales team assets * Managed advertising budgets * Oversaw paid ad campaigns * Explored new marketing channels and tactics

Served as a guest presenter on Marketing topics at the University of Wollongong, my alma mater where I earned a Commerce degree.

Bachelor of Commerce - Major in Marketing

Diploma of Business