Mitchell Esparza

• Managed a team of 25 territory managers for the Barnes & Noble national retail chain team that consisted of over 850 accounts through data driven analysis, site visits, and collective strategy • Built a team of internal account managers from the ground up during a transitionary period from a 3rd-party sales force to an in-house territory management team which has led to record sales metrics • Grew the Barnes & Noble portfolio 7.0% on the year, making up nearly 33% of the company’s total house revenue which has quickly become CDI’s largest retail customer • Supervised all aspects of trade shows across the United States from design to presentation

• Developed strategies to best achieve sales and objectives by understanding company pricing and product programming information while maintaining accurate historical account purchase information • Maximized sales of the Gallo Winery Portfolio, which includes hundreds of wines and spirits that lead the market in their respective categories, managing a territory that lead to a year-end revenue of 2.7m dollars. • Analyzed entire account base by visiting each account and identifying opportunities: completed all necessary surveys and ensured national account compliance where applicable • Prepared and delivered professional sales presentations to customers by balancing the company’s priorities and customers’ needs to include selling display ideas, new products, and other promotions

• Oversaw all market and food operations for the entirety of the West Loop Target store • Managed a day-side team of over sixty team members in work areas that include sales floor, softlines, truck unload, receiving, front end, and electronics. • Communicated products and brand image to a variety of Guests as well as third-party brand vendors. • Trained incoming team members in both consumable and logistics operations to maintain a fast, fun, and friendly workplace that is consistently a safe environment