Mitch Doering

As Global Head of People, Technology, I lead HR strategy and operations for 2,500+ employees across the U.S., India, Europe, and Canada, partnering with Wayfair’s CTO and CPO to drive organizational design, leadership development, and AI adoption. I’ve delivered $100M+ in cost savings through large-scale transformations, launched and grew our Bangalore tech hub to 600+ employees, and built a global learning ecosystem that boosted engagement by 20 points. I also led Wayfair’s Tech people analytics function, introduced predictive insights for workforce planning, and supported the rollout of GenAI through training and engagement which drove a 65% employee adoption rate—strengthening culture, capability, and performance across the enterprise.

Led a global team supporting VP+ leaders across six businesses with strategic insights, competitive research, and operational improvement. Managing a $2M budget, I delivered 16+ global projects annually, integrating customer data, market research, and analytics to guide decision-making. I also designed scalable benchmarking frameworks, developed ROI models with data science teams, and created an automated system for tracking customer experience trends, enabling senior leadership to make faster, data-driven strategic choices across global markets.

Led the Seller Experience strategy through data-backed insights, Design Thinking, and global benchmarking initiatives. I developed a vendor evaluation playbook that delivered $9M in annual savings and designed a prototype benchmarking platform that unified user insights and business priorities across multiple business units. By integrating customer research, operational analytics, and product innovation, I helped senior leaders make faster, more informed decisions that improved seller experience and global marketplace efficiency.

Partnered with global clients to improve customer and employee experiences through data-driven strategy and organizational design. I led multi-country assessments impacting over 10,000 employees, delivered segmentation and engagement strategies that grew donor bases, and developed go-to-market frameworks to measure experience-driven ROI. My work also included leading digital capability assessments across global markets, helping multinational organizations prioritize investments that strengthened both customer engagement and workforce performance.

Consulted with clients across the finance, retail, and medical device industries to develop and execute full-funnel social media strategies that elevated brand engagement and digital conversion. Advised leadership teams on content strategy, targeting, and analytics, helping organizations modernize their digital presence and achieve measurable growth through data-informed marketing campaigns.

Led end-to-end development and commercialization of new Larabar product innovations, including two exclusive flavors sold to Target and Kroger. Built and presented a digital merchandising strategy for Amazon, Thrive Market, and Jet.com, driving incremental online sales growth. Conducted category performance analysis and secured four additional feet of shelf space by presenting data-backed recommendations to senior leadership—strengthening Larabar’s market visibility and sales velocity.

At Target, I drove merchandising and format strategy across small and large store formats, helping modernize and expand the brand footprint. I launched Target’s first small-format prototype, scaling it to 15 stores within two years, and delivered a 69% sales lift in a $499M category through operational and merchandising optimization. Partnering with senior leaders, I managed cross-functional initiatives to right-size a $2B business, streamline processes, and align strategies with growth and customer needs—strengthening Target’s competitive position in retail innovation.

Supported digital product strategy through market research, pricing analysis, and user experience optimization. Conducted competitive pricing comparisons across online and print channels, informing future markup strategies. Collaborated with cross-functional teams to wireframe and simplify the e-commerce experience and secured leadership investment for a new social media ad campaign, expanding awareness of an emerging online retail sub-brand.

Provided digital media planning support for multi-channel campaigns across technology, print, and out-of-home advertising. Assisted in campaign tracking, budget monitoring, and performance reporting using tools like Google AdWords and Dart for Advertisers. Delivered weekly trend analyses and insights that informed client media planning and optimization decisions across multiple industries.

Conducted primary market research and collaborated with agency partners to refine brand positioning within the Food Service Pizza Division. Led a cross-functional intern team to design and present sustainable packaging initiatives to senior leadership, aligning brand communications with corporate sustainability goals and improving market perception among B2B clients.

Led a research initiative to analyze consumer behavior and retail purchasing patterns within the University of Minnesota market area. Designed surveys, conducted field research, and applied regression and conjoint analysis to inform site selection, layout design, and assortment strategy for a local grocery retailer. Presented actionable insights that influenced the client’s repositioning and market strategy.