Mitch Williams
Vice-President & General Manager
About
Seeking my next opportunity! Experienced C level executive with a strong track record of profitable growth, new business development, mergers and acquisitions, building exceptional management teams, and delivering shareholder value in both manufacturing and distribution environments. Experience includes all types of customers, sales channels, market segments, and Lean initiatives. Equally at home in OEM, Aftermarket, and Performance environments. Lifelong business, car, and truck enthusiast. Former Chairman of SEMA, former SEMA Person of the Year, 6 terms on the SEMA Board of Directors, SEMA Hall of Fame Inductee (2023). I began my career as a Regional Sales Manager for Hella, the German Tier 1 Lighting and Electronics Supplier. For three years, my region led the company in sales growth, lowest cost of sales, and profitability. I was named the youngest President in Hella history and every year at Hella was a sales increase. We became the largest and most profitable Hella subsidiary outside of Germany. Due to the high cost of doing business near New York City, we relocated Hella to Georgia and built a new USA Headquarters. I had complete responsibility for the project. We won a quality award from Toyota for Supplier Excellence. We built RPUI into the largest collector/classic car parts manufacturer in the world. We expanded APR's reach to more than 55 countries. We regularly delivered 30% EBITDA at APR. We relaunched the Dinan brand as a sister company of APR.. At Rigid we delivered the highest profitability and growth in company history including 6 new OEM programs with Toyota, 3 new programs with Ford, and 2 with Polaris. At Performance Vehicle Development, we built all Shelby Trucks for Shelby American. We successfully launched a major partnership with RTR Performance to build RTR Mustangs and Broncos. Over the years I have been a Supplier to virtually every Truck, Off-Road, and Performance Distributor. At Pilot Automotive, I developed strong relationships with AutoZone, Advance Auto Parts, O'Reilly's Auto Parts, NAPA, Sears,/KMart, Walmart, and most Traditional and Non-Traditional Auto Parts Distributors. I raced and built sports cars for 20 years. I authored "An Introduction to Quality Systems for SEMA Members". I am equally at home on the shop floor, in an engineering or new product discussion, financial performance analytics, operations, continuous improvement, quality, or in front of customers from all sales channels and market segments.
United States
Atlanta Metropolitan Area
Automotive
Sales Management, Marketing, Operations, Lean Manufacturing, Quality Systems, Finance, M&A, International, Private Equity, Product Development, Business Development, Strategic Growth, Return on Investment, Shareholder Value, Automobile, Analysis, Advertising, Account Management
Experience

Vice-President & General Manager
Performance Vehicle Development
Alabama, United States
Performance Vehicle Development is a world-class vehicle upfitter offering four iconic brands (Black Widow, Rocky Ridge, Tuscany, and Shelby American). We are a division of Fox Suspension.

General Manager - StopTech Division - First Brands Group
StopTech Performance Brake Systems
StopTech is a leading supplier of performance braking systems to the Specialty Equipment Market and a favorite of car enthusiasts and racing teams worldwide.

President & CEO
Corinthian Textiles, LLC
Dalton, Georgia
Corinthian Textiles is a Tier 1 Supplier of high quality textile products to the Automotive and Marine Markets - both OEM and Aftermarket. Customer relationships include Volkswagen, Mazda, Honda, Toyota, and virtually all of the major pontoon boatbuilders.

President & CEO
APR, LLC and Dinan Engineering
Opelika, AL
APR is one of the leading Aftermarket Tuners of Porsche, Audi, and Volkswagen vehicles in the world. Our mission is to responsibly enhance the driving experience through our network of more than 500 Dealers in 50+ countries. Dinan Engineering is one of the premier tuning brands in the world that focuses on BMW, Mini, and Mercedes-Benz vehicles. The Dinan product line includes Tuning Products, Suspension, Brakes, Air Intakes, and more.

President & CEO
Restoration Parts Unlimited, Inc. (RPUI)
Lebanon, Ohio
Restoration Parts Unlimited, Inc. (RPUI) is a leading manufacturer and distributor of classic car parts comprised of five operating companies and seven industry leading brands. Over 170K products are manufactured by the group, about 70% domestically in our 400K sf of manufacturing. Strategic accomplishments include: Led seven acquisitions since 2012 Grew Revenue by a factor of 7X and EBITDA by a factor of 5X Managed five manufacturing locations Created three new sales channels that delivered double-digit growth Initiated Lean Manufacturing (TPS) and 5S principles in all our plants Developed a B2C retail strategy resulting in double-digit growth Expanded the product line into new highly profitable vehicles, products, and sales channels Achieved substantial improvements in Quality, Cost Savings, and Output through Kaizen events Significantly improved global supply chain capabilities resulting in more than $ 1 mil in cost savings

Partner
Peachtree City, Georgia
Schwartz Advisors is a world class full service business consulting firm specializing in mergers and acquisitions, valuations, analysis of operations, and strategic planning. Supported business owners, investors, private equity firms, and financial institutions in the merger and acquisition process.

Chief Operating Officer
Pilot Automotive, Inc.
Pilot Automotive is a group of industry leading companies in the automotive aftermarket, offering multiple brands and a diverse product range of more than 15,000 products. Pilot is a major supplier to a diverse customer base in the Automotive Retailer, Mass Merchandiser, Performance WD, Traditional Distribution, Mail Order/Internet, and OEM market segments. Strategic accomplishments include: Delivered record sales and profit Developed and successfully launched an OEM Replacement Parts Program Led Data Enhancement Initiative that significantly increased Sales Negotiated the purchase of a major competitor and delivered total ROI on the purchase price within 6 months Negotiated the purchase of a major import exhaust performance brand (DC Sports) Created an outsourcing model for selected products that resulted in a 60% cost savings Developed Pilot's "Bully" brand into one of the industry leaders in the truck market segment Extended licensing agreements with Ford, Honda, Nissan, Toyota, Dodge and General Motors - and added licensing agreements with Jeep, DUB, and RBP Created an OEM Division which now supplies Harley Davidson, Ford, Chrysler, Lexus, AGCO, JCB, and Bluebird Established an Engineering Department Served on the AutoZone CEO Roundtable (17 Vendors out of 600) Served on the AutoZone Vendor Council (8 Vendors out of 600) Extensive contact with AutoZone, Advance Auto Parts, Pep Boys, Walmart, Sears, Kmart, Target, CSK/O'Reilly's, and others Led an internet initiative within Pilot to market obsolete and slow moving inventory Reduced Slow Moving Inventory by 65% in 2009 Reduced overall Inventory by 20% while maintaining 98% Fill Rates

Chairman of the Board and Board Member
Board & Chairman level responsibility for the largest automotive trade association in the world and accountability and management of more than 60 million dollars in assets, including the annual SEMA Show, the largest automotive Specialty Equipment Show in the world. Responsibility for SEMA's 5 Year Strategic Plan and oversight of the 80 person SEMA Staff. Strategic accomplishments include: Authored "An Introduction to Quality Systems" for SEMA Served on SEMA's Executive, Investment, Audit, Governance, and Show Committees Chaired an International Task Force desgned to indentify new global business opportunities Founded and chaired a Lighting Task Force which directly interfaced with the U. S. Department of Transportation and NHTSA on vehicle safety and aftermarket issues Lobbied in support of aftermarket issues on Capitol Hill Selected "SEMA Person of the Year" in 2001 2023 Inductee - SEMA Hall of Fame
Mitch Williams's Contact Information
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