Mitch Webber

Mitch Webber

Digital Marketing Strategist & Online Business Consultant

About

Strategic Business Leader & Digital Marketing Expert with a global track record of driving market expansion, business transformation, and revenue growth. Proven success in leading high-profile market development strategies and turnaround initiatives for top-tier brands across telecom, FMCG, automotive, and retail sectors. Expertise in digital marketing, shopper marketing, strategic brand management, and high-level commercial negotiations. Adept at leading multi-disciplinary teams to exceed business objectives and drive operational excellence. Currently, I run a guest house in Portugal, from where I also manage digital businesses, leveraging my extensive expertise in digital marketing and online entrepreneurship. SKILLS AND EXPERTISE General Management Business Growth & Turnaround Strategy International Market Expansion Shopper & Retail Marketing Strategic Brand Management Digital & Traditional Marketing High-Level Negotiation & Contract Management P&L & Budget Management Commercial Innovation & Product Launch Team Leadership & Development DIGITAL SKILLS Development of 'Go-to-Market' Strategy: Identifying and articulating customer wants and needs, defining the target audience, crafting the key messaging for each segment, and setting ROI projections and business goals. Development of 'Go-to-Market' Plans: Creating structured and documented marketing plans, including all digital processes such as lead generation, customer development, sales closing, and customer retention. Implementation: Working with teams to turn strategy into actionable plans with measurable steps and execution milestones. Reporting & Refining: Analysing performance metrics, refining marketing strategies based on data-driven insights, and continuously optimising for better results. • Content Marketing • Pay-Per-Click (PPC) Advertising & Google Ads • Social Media Strategy & Advertising (Facebook, Instagram) • Email Marketing & Sales Funnel Development • Conversion Rate Optimization (CRO) • Website Design & Management • Affiliate Marketing & Monetization Strategies • Data Analytics & Performance Tracking

Country

United Kingdom

City

London

Industry

Food & Beverages

Skill

Analytical Skills, Digital Marketing, Online Marketing, Go-to-Market Strategy, Sales Funnel Optimization, Customer Acquisition, Copywriting, Account Management, Experiential Marketing, Strategic Planning, Brand Development, Integrated Marketing, Marketing Strategy, New Business Development, Marketing Communications, Lead Generation, Start-ups, Consumer Insights, Business Strategy, Shopper Marketing

Experience

Self-Employed | 2021 – Present | Remote

Digital Marketing Strategist & Online Business Consultant

Self-Employed | 2021 – Present | Remote

2023-5 - Present · 3 yrs 5 mos

Evoramonte, Portugal

My expertise lies in niche targeting, customer acquisition, and automated marketing systems to drive conversions and business growth. Over the past three years, I have specialised in helping businesses and individuals establish and grow their online presence by using strategic digital marketing techniques. As a sideline I have successfully generated over €850k revenue on my own Affiliate sites, leading to income of around 70€kpa. Key Skills & Expertise: Niche & Avatar Targeting: Identifying and defining the ideal customer using proven systems to enhance engagement and conversions. Digital Marketing Strategy: Planning the best route to market, leveraging email marketing, Facebook, YouTube, and Google advertising to attract high-intent customers. Sales Funnel Optimisation: Creating effective landing pages, online selling sequences, and automated follow-ups that improve conversion rates. Website Development & Performance Optimisation: Designing and optimizing websites to attract, retain, and convert new customers. CRM & Marketing Automation: Utilising customer management systems to streamline communication, upsell services, and maintain long-term engagement. I am now actively seeking remote opportunities where I can apply my digital marketing and online business expertise to help businesses scale efficiently.

Liquid Intelligent Technologies

Marketing Director

Liquid Intelligent Technologies

LinkedIn
2014-7 - 2018-3 · 3 yrs 9 mos

London, England, United Kingdom

Responsible for all Group Marketing across 13 markets. • Worked across 12 markets establishing Liquid Telecom as the leader in the wholesale telecom market, a major player in the B2B market and also in consumer markets in several countries • Responsible for all marketing aspects including budgeting (central and with the markets), performance, sales leads generation (All digital media tested and managed through Marketo, qualified leads fed to SalesForce), events and PR – and monthly/quarterly KPI reporting and adjustments • The company grew from GBP 250 million to well over 1 Billion in this time (significant acquisition played a major part – all marketing falling under central control).

Tihama Group

Executive Director

Tihama Group

LinkedIn
2012-8 - 2014-4 · 1 yr 9 mos

Jeddah

Major outdoor owner in the Kingdom of Saudi Arabia. • Restructuring the organisation • Updating to introduce digital control and modern management systems throughout • Overseeing the building of 120 new locations in Riyadh – Including design, procurement, positioning, marketing and selling

VENN Shopper Marketing

Director

VENN Shopper Marketing

2011-6 - 2012-8 · 1 yr 3 mos

London, United Kingdom

VENN is an agency with a focus on delivering results that really matter - more buyers, more sales, more revenue. We do this through an acute focus on what is happening at the point of delivery - FOCUSED SHOPPER MARKETING. Focused shopper marketing costs much less than other tools and yet delivers definable/measurable results in the short term, along with ongoing success in the longer term. Shopper marketing is not magic. It is the study and understanding of what is happening in the store, the generation of fresh ideas and strategies to benefit your sales in that environment - and then the implementation of those ideas in collaboration with the store. It is a pragmatic discipline. Contact us if you want to create a difference that makes a difference to your sales, share and bottom line

3M

EMEA Marketing Manager

3M

LinkedIn
2010-7 - 2011-7 · 1 yr 1 mo

MEDIA MANAGER - ‘GO-TO-MARKET’ plan/implementation • UK based - Established marketing, sales and support teams for digital, out of home media technology across media, event and retail marketplace in 7 European Middle East Africa markets • Developed selling process and trained local sales/marketing teams through to implementation • High level sell-in and acceptance from JCDecaux, PrimeSight, Clear Channel, CBS and major independents • Focus on relationships with Media Agencies, Advertising Agencies and their Clients

OgilvyAction Bangkok

Managing Director

OgilvyAction Bangkok

2006-2 - 2010-1 · 4 yrs

• Transformed weak Events Agency into region’s first and strongest Shopper Marketing Agency • Delivered innovative shopper solutions to key blue-chip clients and retailers throughout the region including Coke, Nestle and Colgate • Acknowledged for extensive experience in Asian culture and management styles

Velocity Advertising - London

MANAGING DIRECTOR & FOUNDER

Velocity Advertising - London

1997-1 - 2006-1 · 9 yrs 1 mo

Built a £15.5m billing agency with complete through-the-line competency from television to www

Mitch Webber's Contact Information

Email

******@***.com

Phone

(**) *** ****

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