Mitch Tugade, MBA

Empowers business owners with strategic marketing solutions that fuel growth and drive sustained long-term success.

Founder and CMO of several companies such as Inventi Asia, LunaDermatologica, ClubBambino, JH Kim Phils., QuickMeds, Growiry and JorelTech. -Led marketing to drive sales and revenue growth for companies and startups across a diverse range of sectors, including Technology, Artificial Intelligence, Education, Medical, and Health. -Set overall marketing direction for the company, leading the marketing plan process with marketing campaigns across various channels including advertising, digital and social media, public relations and content marketing. -Built a strong brand identity for the company from brand name, logo, brand positioning, messaging and consistent brand experience across all touchpoints. -Committed to understanding consumer’s needs and pain points, along with market trends to ensure competitive advantage and sustainable growth. -Cultivated a high-performing marketing team, collaborating with creative and media agencies to deliver best-in-class marketing campaigns. -Achieved no. 1 Property Management Software System in the Philippines (Inventi), covering 9 million sqm of property under its management. -Attained 100% ROI within the first year of operation with Luna Dermatologica.

Over 100 years old, Unilever is one of the world’s largest consumer goods companies present in 190 countries, 128,000 employees and with over $59Bn annual turnover. -Served as Marketing Domain Expert for UFS B2B business, ensuring a high level of marketing capability for all marketers in Asia, Africa, Middle East (AAME) in alignment with the Global Marketing Agenda. -Provided leadership and mentorship to the marketing team, fostering a culture of continuous learning and improvement. Leveraged expertise in change management, organizational management, stakeholder management, project management, performance management and influencing skills for global roll-out of Capability programs globally. -Led a matrixed-organization towards achievement of critical competencies including Category and Channel Marketing (e.g. Marketing Foundation, Digital Acceleration, Demand Creation through Digital, Go-to-Market Planning and Execution, Brand and Marketing Communication Step-up Program, 24/7 Insights, Marketing Execution, Innovation Management, Trade Team Essentials), Market Development, Coaching Toolkits and Onboarding program.

Sara Lee operated in 180 countries with 137,000 employees at a $20 billion annual turnover at its peak. It was responsible for a diverse portfolio of food, beverage, personal care, household and apparel industries. Following its split, its brands were acquired by major manufacturing companies such as Unilever, P&G, and SJ Johnson. -Generated a financial impact of over 5 million Euros savings with the use of Data-based Decisions and Analytics (Price and Promotion Management) for 10 countries in Asia, Africa and Australia, thereby increasing trade spend productivity and sales revenue. Reported to the Regional Sales Director, Asia. -Handled Regional Marketing for Ambi-pur Car during the turn-over to P&G. Responsibilities included brand management, product development, marketing campaigns and activation in Asia.

Subsidiary of Sara Lee in Singapore, where global brands like Ambi-pur, Kiwi and Kiwi Kleen were all market leaders. -Surpassed new product launch by 400% through innovative advertising and impactful in-store presence. -Launched a Trade program that increased business to 10x its current size through strategy formulation, process implementation and market penetration. -Crafted and executed country-specific marketing strategies in alignment with the global or regional marketing objectives. Managed media planning, performance metrics, media budget and business integration. Reported to the General Manager of SL Singapore. -Headed Marketing Management, Business Development and Trade Marketing departments. -Led Strategic Initiative and implementation of aggressive long-term growth strategies for SLS.

Subsidiary of Sara Lee in the Philippines. Sara Lee Global bought Metrolab, a local manufacturing company making it a market leader in personal care through its acquired local brands Eskinol, Master and Block&White. Sara Lee Philippines has more than 1,000 employees with $60 million turnover. -Relaunched a 60-year old facial care brand with a new strategy that included reformulation, repositioning, repackaging of 39 SKUs, product line expansion, renewed go-to-market strategy and cut-through advertising. -Turned around male market brand from a decline to a growth of 39% in a span of 5 months. -Secured the highest market share for Kiwi (Shoe Care) at 97%. -Led in roll-out of local facial care brands in other Asian markets. -Assumed full marketing responsibility for 3 biggest brands, overseeing marketing strategy, business planning, product development / innovation and brand management in 4 product categories with a team of 4 product managers, effectively replacing 2 senior positions. Reported to Marketing Director SL Philippines.

Achieved 150% of target through market research and analysis of growth drivers and targeting opportunities, coupled with excellence in execution and knowledge of customer experience.Recognized for managing the fastest growing payphone network in the Philippines, reported to VP of Marketing and Manager of Operations.

IE Brown Executive MBA Candidate for Best Academic Performance

Blue Torch Award for Academic Achievement (Top 10% of class) Dean's List

Graduated Magna cum laude Awarded Presidential Scholar President, Student Council Volunteer Corps