mitalee salvi

communications lead - youtube creator marketing

About

Commercially-minded marketing professional with extensive experience in managing performance marketing partnerships and digital campaigns for brands such as American Express, Apple EMEA and Barclaycard UK. Successfully developing client relationships and growing new business opportunities, planning and execution of online/offline campaigns. Excellent understanding of the balance between performance and brand values.

Country

united kingdom

City

london

Industry

marketing and advertising

Skill

digital marketing, marketing strategy, account management, marketing analytics, strategic marketing

Experience

performance and optimisation manager - marketing transformation

barclays uk

2018-8 - Present · 8 yrs 2 mos

communications lead - youtube creator marketing

google

2019-12 - Present · 6 yrs 10 mos

commercial manager - direct digital channels

barclaycard

2017-1 - Present · 9 yrs 9 mos

Commercial channel owner for Barclaycard new customer acquisitions (Paid Social, Display, TV & Video and ATL campaigns) Developing channel strategies to drive profitable growth in line with UK cards business development plans

account executive

neo@ogilvy

2012-9 - 2013-9 · 1 yr 1 mo

intern

tempero

2012-4 - 2012-9 · 6 mos

account manager

neo@ogilvy

2013-9 - 2015-1 · 1 yr 5 mos

In this role I was responsible for the planning and development of key affiliate relationships in EMEA,assiting client program managers in delivering on key revenue targe. I also led recruitment and expansion of programme in new developing countries such as Turkey and Russia, while maintaining focus on the client's key revenue drivinng markets. In enhancing the team’s expertise on tech tools and media platforms, and training new executives on presentation and technical skills, I also gained valuable skills myself.

account director - apple emeia and american express uk

neo@ogilvy

2016-7 - 2017-1 · 7 mos

* Affiliate Account Director for Apple Online (EMEA) and American Express (UK) * Planning and implementation of affiliate marketing campaigns in line with client business objectives * Build strategy to support revenue growth against targets in line with marketing budgets * Developing strong affiliate and brand partnerships and explore new opportunities with up-and-coming partners * Engaging with affiliate networks and technology platforms to track performance and insights * Responsible for professional development of Account Manager and Account Executives

senior account manager - apple emeia and american express uk

neo@ogilvy

2015-2 - 2016-6 · 1 yr 5 mos

* Senior Account Manager for Apple Online (EMEA) and American Express (UK) * Recruit and develop new affiliate partnerships for Apple UK * Responsible for performance reporting and execution of channel plans * Deploy and optimize campaigns through the affiliate marketing channel