Missy Paulson

- Manage toy product cycle from conception to production - Project manage over 100 products annually - Market analysis of gaps & opportunities to maintain retail placement - Oversee CAD, costs & product approvals for production - Curate & pitch product programs to specific retailers

- Manage toy product cycle from conception to production - Create marketing materials, sell sheets & presentations - Write copy for packaging & product content pages - Plan social media schedule & graphic content - Attain costing of product & evaluate to hit pricing strategies - Execute trade show planning

- Managed PR campaigns for several brands to increase brand awareness - Executed marketing initiatives from branding guidelines to market research - Strategized sales tools, collateral, and promotions for product launches twice a year - Managed multiple annual tradeshows including booth creation and plan execution

- Managed marketing initiatives & social media for three brands. - Established and executed a product launch cadence. - Created marketing copy and designed graphics for collateral. - Administered tradeshow planning. - Built a blogger community targeting the DIY audience; collaborating with them to curate content to generate brand awareness.

- Increased Sassy’s social media presence - Conducted web content & graphic updates - Created competitive analyses Promoted into a product development position: - Managed the Carter's toy license at Walmart and Target. - Refreshed merchandising space season-to-season. - Oversaw the product development cycle from conception to final production. - Maintained a $2M business at Target, and grew the business from $4.4M to $5.2M at Walmart.

Increased Organize-It’s social media presence: - From 200 Facebook fans to over 1700 - From 20 Twitter followers to over 1000 - Created and maintained the company blog - Planned and hosted giveaways - Designed web graphics, email graphics and promotional materials

- Designed direct mail, sales brochures and flash ads - Increased brand awareness

- Created content for marketing materials - Engaged residents to revitalize & redevelop the historic community of Old Town Lansing

- Worked in a team to develop and execute a campaign for State Farm Insurance - Focused on guerrilla tactics, new technology, and social media

Learned the essentials of graphic design by creating complete advertising campaigns. - Member, MSU Advertising Association - Member, MSU Advertising Federation - Rebranding winner for the MSU Knight Center for Enviornmental Journalism department