cindy day

Delivery of live (person-to-person) product experience while providing product information and creating an association between the brand/product and its desired brand image. Proven ability to drive customer demand and increase product awareness by use of excellent social skills, customer service, brand expertise/enthusiasm, and positive negotiation skills.

Internet and social media marketing campaign ideation and management, increased brand awareness by over 100%, online community management, team leadership and direction, action plans, management of university event calendar and weekly email management.

* Consult and report on eCommerce client inbound marketing campaigns using a number of online marketing strategies, including SEO, website architecture, content strategy, social media marketing, Facebook advertising, link building, blogger outreach, on/off-site optimization, PPC advertising, comparison shopping engines, conversion rate optimization, and email marketing. * Responsibilities include: * Day-to-day client communication and account management activities for a portfolio of ecommerce client accounts * Ensuring team's quality and timely completion of project deliverables * Reporting on the results of campaigns, working to improve defined benchmarks and objectives * Exceptional client service that contributes to development and growth of accounts * Collaboration with both the team and client around project strategy and deliverables * Consulting and coaching clients to achieve greater results online * Staying abreast of new technologies, strategies and best practices in order to provide clients and team members with valuable insights.

Plan, implement, manage and report on a large portfolio of eCommerce client SEO, social media marketing and Facebook advertising campaigns. Increase client year-over-year organic website traffic through on-page optimization, link building, content strategy, technical SEO, social media strategy and blogger outreach initiatives. Consult clients on SEO, website architecture, content, social media, on/off-site optimization and conversion rate optimization best practices. Increased social media marketing revenue by redesigning Volusion’s social marketing service offerings. Created and set best practice standards for social media clients and provide coaching and mentorship to help grow the team's aptitude with social networking for business. Use analytic monitoring tools such as Social Mention, Hootsuite, Topsy, Google Analytics and Tweetdeck. Write blog content for the Volusion corporate blog. Plan and execute webinars to increase the number of marketing services clients.

Campaign management, social media reports, internet strategy, keyword analysis and research, blog research and content writing, ghost writing in expert online small business/social media forums, search engine optimization, e-mail management, public appearance speech content, organize/plan webinars and speaking/presentation events, management of website content using content management systems, such as Wordpress and Joomla.

* ▪ Led an internal team of 4 SEO Strategists while maintaining a full 10-client portfolio of SEO client campaigns for technology and e-commerce companies ranging from small business to enterprise * ▪ Trained and developed team members and conducted interviews for new candidates * ▪ Facilitated the kick-off of each project and defined scope, timelines, goals and deliverables * ▪ Created task breakdowns, workflows and project plans for campaigns * ▪ Monitored project teams through Asana and meetings to ensure guidelines are maintained and budgets are met. Ensured the success of every project through consistent follow-up and monitored results/metrics to make adjustments as needed * ▪ Revised and conducted quality assurance on all client deliverables

* ▪ Conducted SEO site/content audits and competitor analysis to define campaign goals, timelines, and tactics * ▪ Reported on performance using Raven Tools, Google Analytics, ahrefs, Moz and Google Search Console * ▪ Provided monthly optimization recommendations through the review of SEO coding, structure, content, social media, information architecture and linking best practices to propel campaigns forward * ▪ Developed best practices for content creation, strategy, distribution, and maintenance

Maintained and consulted key merchant accounts on platform and industry best practices with the goal to grow their subscriber base and retain the business accounts long-term. Worked closely with the Product Management team to find solutions to merchant problems and requests. Launched a private Facebook community for merchants with over 100 subscribers so that they could engage with one another for help growing their businesses and easily create partnership campaigns, as well as solve problems. Spearheaded NPS feedback response loop to gain further insight into merchant’s given scores and to gain Google reviews. This resulted in Cratejoy’s Google reviews going from 0 to over 20, positively impacting SEO and driving sales. Ran a Facebook advertising pilot for the marketplace team to test the ROI of that marketing channel. Wrote monthly product update emails and blog posts to keep merchants in the know about all the latest releases, bug fixes and platform changes, as well as provide insight into what the product team is working on next.

March 2012: Inducted into the University of Southern Maine's Leadership Recognition for contributions to campus life and leadership. Activities and Societies: Students in Free Enterprise (SIFE) SIFE uses business and entrepreneurial concepts to develop outreach projects that improve the quality of life and standard of living for people in need.