Misha Syrotiuk

- Scaling UA campaigns across major platforms like Meta, Google, Applovin, rewarded and preload networks with a focus on ROI and payback windows. - Driving creative strategy and testing, turning performance insights into high-impact ad concepts that convert. - Analyzing LTV models and monetization performance—connecting IAP, ad revenue, and player behavior to inform strategy and optimize growth loops. - Collaborating with product and dev teams to optimize in-game funnels, retention, and engagement KPIs. - Running experiments and playbooks to identify scalable wins Bluetile is a data-driven mobile game developer and publisher, focused on scaling high-performing casual and evergreen games. With deep expertise in user acquisition, monetization, and creative strategy, Bluetile turns promising titles into global hits—backed by rigorous testing, performance marketing, and a lean, results-first approach.

- Drove user acquisition strategies using data-driven methodologies, resulting in improved game title performance across multiple marketing channels (Google, Unity, IronSource, Mintegral, TikTok, Facebook, and many more) - Developed and executed creative testing strategies that improved user acquisition efficiency - Managed 20 people team

- Managing 20 people in 3 different locations (Poland, Netherland and Israel) - Responsible for production process of marketing creatives (static, videos and playables) - Collaboration with internal (product, UA, data etx) and external (mobile networks, vendors, etc) teams

- Managing team of 5 people working in hybrid mode - Responsible for mobile games growth (both developed, acquired and published by Huuuge Games) - Cooperating with product / ad monetization / BA / creatives / publishing and other teams - Developing playbooks of growth marketing for games being build and published - Managing organic growth and ASO team that are responsible for all Huuuge Games

- Managing international team of 4 people in different locations to achieve performance goals - Working closely with different internal teams to get insights/support to drive growth - Managing UA marketing budgets across games and channels - Working closely with top partners (including but not limited to Rewarded Video Ad Networks, Programmatic DSPs, Native Content Discovery, Direct, Offer Walls, etc) - Tools used: appsflyer, tenjin, appsfligues, appannie, appsumer, tableau and others

Responsible for user acquisition for Huuuge's second biggest title - Billionaire Casino https://itunes.apple.com/us/app/slots-billionaire-casino/id1098617974?mt=8 https://play.google.com/store/apps/details?id=com.huuuge.casino.texas&hl=en Huuuge Games is a leading real-time mobile games developer, focused on the fast-growing multi-billion-dollar social casino gaming market worldwide. Our flagship app 'Huuuge Casino' offers the best social gaming experience where players are able to interact, engage, play and, most importantly, have fun with other players in real-time in an attractive free-to-play casino environment. Huuuge Games is already one of the largest spenders worldwide on mobile marketing within the social casino category and the largest mobile marketing spender from Poland across all app categories. - Leading Billionaire Casino UA marketing team of 3 people - Closely cooperating with Huuuge Casino UA marketing team of 5 people - Managing and distributing UA marketing budgets across different channels (social, search, direct, affiliate, programmatic DSPs, native content and rewarded video ad networks) - Cooperating with internal teams across Huuuge environment, including creative, business intelligence, product and APAC growth team - Optimizing all marketing activities for LTV/ARPU/ROAS/Retention and Payback goals - Directly managing (including setting up and optimizing) Google Search and UAC, TV and Apple Search Campaigns - Directly managing (including setting up and optimizing) programmatic DSP campaigns and native content campaigns - Working closely with partners - Appsflyer, AppFigures, Tableau, Facebook Business Manager, Bidalgo, Tenjin, etc - Presenting Huuuge on International events - MWC (Barcelona, Spain), Facebook Level Up (Dublin, Ireland), DMEXCO (Cologne, Germany), GDC (San Francisco, USA), Google EMEA app summit (Dublin, Ireland), Postback (Seattle, USA)

Responsible for user acquisition for all HUUUGE mobile games. - Working on setting up campaigns, optimization and reporting across different media networks including rewarded video, direct, affiliate, native content, Facebook, twitter, pinterest, yahoo, etc

- co-creating e-commerce start-up in Poland (importing and retailing upcycled handmade accessories from Cambodia) http://en.dawanda.com/shop/elephant-brand (currently not active)

- Managing global user acquisition in more than 20 countries for 8 Audioteka stores (iOS and Android) - Affiliate management (zanox, kwanko, TradeTracker, webepartners, etc) - Facebook campaign management (including setting up, optimization and reporting) via Power Editor and Smartly - for both mobile and web - Google Adwords campaign management (including setting up, optimization and reporting) via online and offline editors - Brand campaign management - Facebook reach and frequency, google adwords display, direct cooperation with publishers, etc

- account management - supply chain management - in charge of MENA and Africa clients

- coordination, tracking and follow-up with the team to ensure day-to-day duties/responsibilities are handled and procedures are followed - coordinate with internal and outside parties to ensure customer satisfaction; includes direct communication with foreign and Chinese customers and other stakeholders - developing and improving processing/procedures (SOP) and continuous training to all involved

- Setting up and management one of first mobile Facebook user acquisition campaigns in Poland (with effective CPIs of 0,01$) - Implementing and testing Facebook PMDs - Qwaya, Upcast, MakeMeReach - Working on implementation of MMPs (Appsflyer and Adjust) - Working on setting up and implementation of Nanigans for Audioteka Facebook channel. - M-commerce marketing - promotion of global Audioteka stores (.pl .cz .fr .de co.it .es .se .lt .co.uk) in more than 50 countries - Growth hacking (Android and iOS applications - separate for each online store)

- conducting lectures for 1st and 2nd year of BA students - responsible for preparing and delivery of classes, grading and evaluating students work - subjects: Basics of Finance, Investment Management, HR Management, Managerial and Organizational Behavior

2012-2013 - National VP of Student Exchange, Phnom-Penh, Cambodia - leading team of 5 people, cooperating with Cambodian companies, universities and students - organizing and delivering training for Cambodian youth - winning UBS excellence award as best Asia Pacific country (August 2012, Moscow, Russia) 2011-2012 - Local Committee President, Rzeszów, Poland - strategic management - leading executive board team of 4 people and entity of 60 members - coordinating 13 projects related to education, sales, marketing and international exchange - increasing operations by 209%, realizing 99 international student exchanges - received 7 national awards for growth management and excellence 2009 - 2011 - different member roles in Local Committee, Rzeszów, Poland