Misha Osintsev

Growth Director @ Kolibri Games

About

I am an impact-driven Growth Director at Kolibri Games. With 17 years of proven success in the gaming industry, I am an expert in marketing strategy, user acquisition, and team development. I specialize in driving revenue growth and crafting impactful growth strategies for mobile games. I have successfully led cross-functional teams—including user acquisition managers, ASO specialists, creative teams, and data analysts—to deliver exceptional results. Managing seven-figure monthly marketing budgets, I ensure profitable user acquisition across a portfolio of over 150 mobile games spanning diverse genres and monetization models. My expertise spans a broad marketing stack, leveraging channels such as social, in-app, incentivized, and pre-install ad networks. With strong leadership, communication, and analytical capabilities, I excel at setting clear goals, evaluating practices, and implementing data-driven strategies aligned with business objectives. I am adept at strategic planning, innovation, and process optimization to enhance organizational efficiency and performance. Specialties: * End-to-end expertise in the marketing lifecycle: soft launch, global launch, and live operations for mobile games. * Developing and executing data-driven user acquisition strategies. * Building, mentoring, and scaling high-performing marketing teams, including UA, ASO, Data, and Ad creative production. * Designing and automating marketing department processes. * Fostering effective communication and partnerships with stakeholders and external partners.

Country

Germany

City

Berlin

Industry

Mobile Games

Skill

Mobile Games, User Acquisition, Business Development, Mobile Marketing, Game Design, Video Games, Computer Games, Project Management, Online Gaming, Strategy, Social Games

Experience

Growth Director

Kolibri Games

2024-7 - Present · 2 yrs 3 mos

Berlin, Germany

- Lead the development and execution of user acquisition strategies across all company products. - Collaborate with product teams to define and implement sustainable monetization strategies for various games. - Enhance and scale internal marketing infrastructure, automating user acquisition processes for efficiency. - Oversee and manage the marketing team, including user acquisition managers, creative professionals, and data marketing specialists

Head of User Acquisition

Kolibri Games

2022-2 - 2024-7 · 2 yrs 6 mos

Berlin, Germany

• Managing user acquisition team for all company products, improving organic / non-organic performance. • Searching for new media channels to scale user acquisition. Integrating advanced approaches to campaign management and creative testing. • Building processes between Product, Ad Monetization, and User acquisition teams to enable company synergy

CMO

RoasUp

2020-3 - 2022-1 · 1 yr 11 mos

Alexandria, Virginia, United States

- Develop key relationships with C-level executives within the mobile games developers in CIS and European areas. - Manage user acquisition team, including user acquisition managers, motion designers, and marketers.

UA Lead

RoasUp

2017-4 - 2020-2 · 2 yrs 11 mos

Alexandria, Virginia, United States

- Managed ad campaigns on Facebook and Google UAC for mobile games. - Built a strong creative team from scratch and managed full-cycle ad creatives production including static, video, and playable. - Managed development of RoasUp dashboard - the platform for automated performance analysis and optimization of ad campaigns on Facebook.

Research Assistant Professor

North Carolina State University

2015-4 - 2017-3 · 2 yrs

USA

- Researched numerical accuracy and long-time deterioration of various boundary conditions for Maxwell’s equations. - Developed software to implement various boundary conditions and research their numerical accuracy.

Senior Game Designer

AppsCity, Ltd.

2011-4 - 2017-2 · 5 yrs 11 mos

- Development of a social arcade game on VK platform. - Modeling and balancing of the game progression system. Designing and fine-tuning progression-related features from conception to final roll-out. - Cross-functional collaboration with other departments (art, programming, tech, production, realization, QA)

Project Manager

MyPlayCity, Inc.

2011-6 - 2015-3 · 3 yrs 10 mos

- Developed a gaming web browser with integrated casual games, for its entire life-cycle from strategic planning to tactical activities. - Managed a team of fifteen remote developers including programmers, designers, and accountants. - Developed, assessed, and selected proper strategy, considering performance, cost, time, and scope constraints while managing day-to-day operations.

Business Development Manager

MyPlayCity, Inc.

2008-10 - 2011-6 · 2 yrs 9 mos

- Researched and identified new partners, including games developers and ad networks. Developed new business sales and sign publishing agreements with PC games developers. - Managed Google Ads and accounts of various ad networks. Optimized ad placements towards the highest eCPM.

Software Developer

MyPlayCity, Inc.

2006-9 - 2008-10 · 2 yrs 2 mos

- Game design and coding of casual PC games using C++ / OpenGL. - Designed websites of the company, UI/UX design.Key achievements: Developed ten casual PC games (game design, coding, testing)