Mirza Zohaib Arshad

Leading end to end performance marketing for service based clients across multiple verticals and international markets. Verticals I lead: Pet services. Construction. Travel. Fitness and gyms. Local service businesses. Scope: Strategy and execution across Google, Meta, LinkedIn, and Bing. Lead gen funnel design from ad to landing page to CRM. Multi-client ad account management with full ownership of budget, CPL, and ROAS. Audience, creative, offer, and funnel testing cycles. Tracking infrastructure across GA4, GTM, pixels, and CRM. SEO direction to support paid acquisition. Team leadership and mentorship of performance marketers. Performance reporting to leadership and clients. Key contributions: Scaled paid campaigns across multiple verticals while holding CPL within target. Improved lead quality through better targeting and funnel optimization. Established benchmarks and frameworks now used as portfolio standards.

Leading end to end performance marketing for service based clients across multiple verticals and international markets. Verticals I lead: Pet services. Construction. Travel. Fitness and gyms. Local service businesses. Scope: Strategy and execution across Google, Meta, LinkedIn, and Bing. Lead gen funnel design from ad to landing page to CRM. Multi-client ad account management with full ownership of budget, CPL, and ROAS. Audience, creative, offer, and funnel testing cycles. Tracking infrastructure across GA4, GTM, pixels, and CRM. SEO direction to support paid acquisition. Team leadership and mentorship of performance marketers. Performance reporting to leadership and clients. Key contributions: Scaled paid campaigns across multiple verticals while holding CPL within target. Improved lead quality through better targeting and funnel optimization. Established benchmarks and frameworks now used as portfolio standards.

Managed paid media, SEO, and e-commerce campaigns across a portfolio of agency clients. Scope: Google Ads and Meta Ads management for agency clients. On page, technical, and content SEO. E-commerce performance across product feeds, Shopping campaigns, and retargeting. Weekly client reporting on performance and growth opportunities.

Independent paid media consultant for a North American multi-location moving and home services brand operating across the US and Canada. Currently managing: $329K+ in monthly ad spend across Google Ads, Local Services Ads, Meta, and Bing. 5,700+ monthly conversions. 60+ active accounts across 40+ Canadian cities and 20+ US metros. Top performing markets: North York Toronto (533 leads/mo), Vancouver (444), Edmonton (348), Halifax (222), Mississauga (206), Phoenix (136). Scope: Full ownership of paid media strategy and execution across four platforms. Per-location campaign architecture across 60+ accounts in two countries. Cost per lead and lead quality optimization at the city level. Tracking stack: GA4, Google Tag Manager, pixels, call tracking, CRM integrations. Per-market dashboards delivered to ownership. Weekly optimization across creative, targeting, bidding, and landing pages. Budget allocation modeling across cities to maximize portfolio conversions.

Owned end to end digital strategy across the OZ Group portfolio of seven brands operating in four countries. Brands managed: OZ Developers (real estate). Wise Market AU, NZ, and PK (e-commerce). SkyPhonz Australia and Technoor Gulf (e-commerce). Wise Wheels (automotive marketplace). Victoria's Coffee and i-Icecream (food and beverage). Markets: Australia, New Zealand, Pakistan, UAE. Scope: Full funnel strategy and execution per brand. Paid media leadership across Google, Meta, and retargeting. Conversion funnel optimization for acquisition and retention. Cross brand budget allocation and executive reporting. Cross functional coordination across development, design, and sales. Built and led teams across content, performance, and creative. Key results: Delivered consistent acquisition and retention across seven brands in four markets. Built reporting and performance frameworks adopted across the group. Drove ROI through retargeting and conversion funnel optimization at portfolio level.

Develop and execute a social media strategy, including content creation and distribution, engagement, and growth hacking tactics. Manage the company's social media accounts, including Facebook, Twitter, Instagram, LinkedIn, and others, and create engaging and relevant content that aligns with the company's brand. Monitor and track metrics to evaluate the success of social media campaigns and adjust strategies as needed. Collaborate with other departments, such as marketing, product, and customer support, to ensure a consistent brand message across all channels. Manage the creation and execution of social media advertising campaigns, including budget management, targeting, and optimization.

•Developed marketing content such as blogs, promotional materials and advertisements for social media • Increased customer engagement through social media. • Performing ongoing keyword research including discovery and expansion of keyword opportunities. Researching and implementing content recommendations for organic SEO success. • Improved page content, keyword relevancy and branding to achieve search engine optimization goals, • Monitoring Google analytics tools like search console and analytics etc. • Discussed SEO needs and optimized strategies for short- and long-term campaigns. • Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.

Social media management: Assisting with the development and implementation of social media strategies, as well as monitoring and responding to social media interactions. Search engine optimization (SEO): Assisting with the optimization of website content for search engines Paid advertising: Assisting with the creation and management of paid search and social media advertising campaigns. Market research: Conduct research to identify trends, consumer behavior, and market opportunities.