Mirza Farrukh Baig

Digital Marketing Responsibilities • Plan and execute digital marketing campaigns across Google, social media, and email. • Manage and update company website content for SEO optimization. • Generate and manage leads through Google Ads, Meta Ads, and organic channels. • Monitor campaign performance and prepare basic marketing reports. • Manage company social media pages and online listings. • Coordinate with designers/content writers for marketing materials. • Maintain brand consistency across all digital platforms. Sales Responsibilities • Follow up on digital leads and convert them into sales. • Communicate with customers via phone, email, and WhatsApp professionally. • Prepare quotations, follow up on offers, and close deals. • Maintain customer database and sales records. • Coordinate with the operations/accounts team for order processing. • Achieve monthly sales and lead conversion targets. • Support existing customers and build long-term relationships.

R Capital Group 1. Real Estate (rcapital.ae) 2. Facility Management (rcapitalfm.com) 3. Construction (rcapitalconstruction.com) 4. General Trading (rcapitaltrading.com) 5. Group (rcapitalgroup.ae) Digital Strategy and Planning: Develop and implement comprehensive digital marketing strategies aligned with overall business objectives. Collaborate with cross-functional teams to integrate digital initiatives into broader marketing plans. Content Creation and Management: Create compelling and engaging content for various digital platforms, including websites, social media, email campaigns, and blogs. Social Media Management: Manage and optimize social media accounts to increase brand visibility and engagement. Develop and execute social media campaigns to promote products, services, and brand messaging. SEO and SEM: Conduct keyword research and optimize website content for search engines. Implement and manage pay-per-click (PPC) advertising campaigns to drive website traffic and conversions. Analytics and Reporting: Monitor and analyze the performance of digital marketing campaigns using various analytics tools. Provide regular reports on key performance indicators (KPIs) and recommend improvements based on data-driven insights. Website Development and Management: Website Development. Collaborate with web development teams to ensure the website is optimized for user experience and conversion. Implement and maintain website content updates and improvements. Online Advertising: Plan, execute, and optimize online advertising campaigns across platforms such as Google Ads, Facebook Ads, and other relevant channels. Monitor budgets, targeting, and ad performance to maximize ROI.

Keyword Research: Conducting thorough keyword research to identify relevant and high-performing keywords for the website. Analyzing competitors' keyword strategies. On-Page Optimization: Optimizing website content, meta tags, headers, and images for selected keywords. Creating and updating title tags, meta descriptions, and other HTML tags. Ensuring proper URL structure and optimizing internal linking. Technical SEO: Identifying and fixing technical issues that may affect search engine rankings (e.g., crawl errors, broken links, page speed). Implementing structured data markup (schema.org) to enhance search engine understanding of content. Content Optimization: Creating high-quality, relevant, and engaging content for both users and search engines. Ensuring content is easily accessible and indexable by search engines. Off-Page Optimization: Building high-quality backlinks through outreach, guest posting, and other link-building strategies. Monitoring and managing the website's backlink profile to ensure quality and relevance. Local SEO: Optimizing the website for local search, especially for businesses with physical locations. Managing local business listings and citations. Analytics and Reporting: Using tools like Google Analytics, Google Search Console, and other SEO tools to monitor website performance and user behavior. Generating regular reports on key SEO metrics and performance. Algorithm Updates and Industry Trends: Staying informed about search engine algorithm updates and industry trends. Adjusting strategies to align with changes in search engine algorithms. Collaboration: Working closely with web developers, content creators, and marketing teams to implement SEO recommendations. Providing SEO guidance for website redesigns or migrations. Monitoring Competitor Activities: Analyzing competitors' SEO strategies and identifying opportunities for improvement.

Trouble Shooting and maintenance various network devices and services (e.g., routers, switches, firewalls, VPN). Perform network maintenance and system upgrades including service packs, patches, hot fixes and security configurations. Installing and configuring computer hardware, software, systems, networks, printers and scanners. Investigating, diagnosing and solving computer software and hardware faults. Repairing equipment and replacing parts. Talking to clients and computer users to determine the nature of any problems they encounter. Solving password problems, computer and printers devices not working problem. Monitoring, installations and maintenance of third party software's like "Time and Attendance "for Head office and branches, Surveillance cameras deployed in branches, Queuing systems and IVR system. Setting up accounts for staff, ensuring that they know how to log in. Also making sure security is at the right level to block unauthorized access. Maintaining records of software licenses. Managing stocks of equipment, consumables and other supplies. Putting in place preventative and security maintenance schedules for all the IT devices. Setup KPI for IT department and perform the preventive maintenance quarterly a year.

SEO and social media for company website (360creativeinc.com) for Google.com and google.ae. Marketing consultants, marketing consultancy ranking within first 5 positions.Performing all on-page and off-page optimization activities for company website. Make analysis, prepare social media and SEO Plan for different Companies. Performing all on-page and off-page optimization activities for the company and client websites. Website SEO Audit and removing the errors. Keyword Search and getting Ranking on search engine by using ethical link building.

DSNG / IPT installation, maintenance & trouble shooting for GEO News live coverage. Installation of C and Ku band earth station TX/RX antennas (4.8 m to 1.8 m) with motor drive system, encoders, modulators, multiplexers, up converters, HPA's, for GEO News, GEO Middle East and GEO International. Live satellite coverage support for news. Installation of manual receiver and satellite dish for different feeds receiving for GEO news and GEO TV talk shows. Live coverage link installation of Began, Microwave.

PC software / hardware installation, maintenance & trouble shooting. LAN / WAN installation, maintenance & trouble shooting. MIS support for internal and external customer. Cisco Router and Switch Installation, trouble shooting for north region. New Link Installation, configuration and commissioning of VSAT SCPC Links, Radio Links and I-Direct links, north region of Pakistan. Kuwait Airways LAN and WAN installation, trouble shooting, and maintenance.