Sarfraz Baig

Led a team of two analysts to provide actionable insights for the Swiggy One product team. Conducted weekly product reviews with product managers, designed and evaluated experiments, and created analytical requirement documents for new features. Key Projects: Swiggy One Lite Launch: Developed an analytics proof of concept for launching Swiggy One Lite, a budget-friendly subscription targeting high LTV but low-frequency users. New Entry Points Experiments: Collaborated with product and marketing teams to design and evaluate experiments for new Swiggy One entry points. Implemented homepage pill and next-best-action widget, increasing subscription purchases Device Limitation Experiment: Created experiments to limit the number of devices per user, reducing the overall cost on PnL Algorithm Optimization: Evaluated an experiment to alter restaurant selection algorithms

Developed a CLTV framework for Swiggy One, providing insights into program constructs and LTV positivity. Key Projects: Product Dashboard Development: Designed a comprehensive product dashboard for stakeholders to evaluate performance, entirely automating business reviews. Incrementality Framework: Created a framework to measure Swiggy One's incremental benefits in order volume and customer acquisition, refining methodology to minimize intent bias.

Developed a heuristic model for a coin-based subscription, aiding stakeholders in creating Super v2, a tiered subscription program offering value across frequency segments.

Delivering data driven solutions to Fortune 100 clients Institutionalized a customer segmentation model, enhancing targeted promotions. Built a model identifying impulse items to boost revenue through unplanned purchases.