Miroslava Šeregová Hnatková

Foreign Markets Development Manager and Destination Manager @ Košice Region Tourism

About

Destination Management | International Markets Development | Tourism Strategy For over 12 years at Košice Región Turizmus, I have been shaping the international positioning of Eastern Slovakia as a modern and competitive European destination. I specialize in foreign market development, destination marketing, and tourism product innovation. I lead international campaigns, organize press and fam trips for global media, and represent the region at major trade fairs and industry events worldwide. My experience includes strategic tourism planning, event and project management (INTERREG & ENI), public procurement, and building strong international partnerships — including cooperation with key stakeholders such as Košice International Airport and leading marketing agencies. I am passionate about sustainable tourism growth, impactful storytelling, and turning regional potential into internationally recognized experiences. Key strengths: • Excellent communication and negotiation skills • Highly organized, responsible, and flexible • Team-oriented with a collaborative mindset • Loyal and committed to delivering results

Country

Slovakia

City

Kosice

Industry

Public Relations & Communications

Skill

Project Planning, Project Coordination, Sales Management, Interpersonal Skills, Communication, Presentation Skills, Destination Events, Place Branding, Partner Relationship Management, Destination Marketing, Destination Management, International Relations, Management, Team Leadership, Product Development, Project Management, Brand Awareness, incoming, Public Procurement, Event Management

Experience

Foreign Markets Development Manager and Destination Manager

Košice Region Tourism

2022-9 - Present · 4 yrs 1 mo

Slovakia

Destination management and marketing in tourism and travel sector, international relations, product and project management, public procurement and event management, account management, brand awarness, incoming

International relations and event manager

Košice Region Tourism

2013-6 - 2022-8 · 9 yrs 3 mos

Hlavná 48, 040 01 Košice, Slovakia

• Experience in multiple areas of communications (valuable oral and written communication skills) • Public & media relations • Event management • Project management (cross-border cooperation - Interreg, ENI) • Product development • Suggesting new internal and external communication activities • Processing and realization of marketing activities in travel tourism • Organizational preparation and participation in various fairs focused on travel tourism • Accomplished and proven track record for developing communications, presentations (press releases, PR articles etc.) • Following new trends in travel and tourism (Eye for Travel Europe, World Travel Market - WTM London, ITB Berlin, Travel Massive events) • Monitoring reports on tourism in the media, management and archiving relevant records • E-marketing, web administrator • Communication and interpretation - fluent in English language • Organizing press trips for International journalists and fam trips for tour-operators (itinerary, coordination and guide service) • Preparation, processing and modification of advertising materials • Reporting

Commercial Department Manager

Centroglob s.r.o.

2003-9 - 2013-5 · 9 yrs 9 mos

• In charge of sales department - machinery, technology and tooling for woodprocessing industry • Team work – managing 6 people • Excellent customer service skills with proven ability to conceptualize the customers' needs • Business marketing and sales • Claims, price quotations for customers, purchase contracts • Interpretation/translation with English and Italian speaking suppliers • Storage facilities – SAP Bussiness one • Business correspondence in English and Italian language • Travel abroad to arrange company sales

Sales and accountancy assistent

Centroglob s.r.o.

1998-1 - 2002-6 · 4 yrs 6 mos

• Training in business marketing and sales • Invoicing, storage facilities/warehousing – Softip Hercules • Interpretion/translation with English speaking suppliers • Business correspondence in English language

Chemical laboratory technician

PB-anal

1995-6 - 1996-9 · 1 yr 4 mos

• Analysis of environmental samples and industrial wastes

Education

Technical University of Košice

Faculty of Mining, Ecology, Proces Control and Geotechnology - geotourism

2010-9 - 2012-6 · 1 yr 10 mos

Study field of Earth resources winning and utilisation. Profiled education both in traditional mining disciplines as well as in attractive and desired study programs in the field of geografical information system, industrial logistic, management of Earth’s resources, alternative energy resources and development of geotourism