Mirna Beydoun

 Senior Brand Manager (Whiskies: Chivas Regal, Jameson, Royal Salute, Ballantine’s – Vodkas: Beluga, Absolut – Gins: Beefeater, Plymouth – Liqueurs: Jagermeister, De Kuyper – Single Malts: The Glenlivet, Aberlour, Strathisla) leading on a team of 3: 1 Assistant brand manager and 2 events implementation executives - Working and liaising directly with various suppliers: Pernod Ricard, Mast Jagermeister, Borco, Beluga and De Kuyper on events, campaigns, merchandizing, promotions, sales reports, competition monitoring, social media and e-commerce - Digital: Setting the brands social media strategy, calendar validation, photoshoots, promotions and activations. - Recruiting, briefing and working directly with influencers on social media campaigns - Setting and implementing the sales strategy with the commercial team - Developing the brands strategy and marketing the portfolio through ATL, BTL and digital - Handling sponsorships and events of various scales and based on different consumer targets profiles - Preparing the yearly calendars and budgets as well as its allocation for each product by activity - Follow-up on stocks, sales and forecast - Regional loyalty programs creation and implementation - Customer and consumer activations through custom made promotions and offers - Pricing strategy

 Senior Marketing Officer at EBCS (Electronic Banking and Card Services) - Marketing the cards portfolio through ATL, BTL and digital - Creating promotions for usage campaign and acquisition campaign - Working on the launch of new products in terms of design, media, press releases, TV releases, events… - E-commerce and website - Preparing the yearly budget as well as the budget allocation for each product and each communication means - Preparing the yearly calendar in terms of launch and promotions and the media plan for each

 Sell-Out Manager L’Oreal Paris, Maybelline and Garnier - Setting and implementing marketing and sales strategies to boost the sell-out of all three brands - Weekly and Monthly reports and analytics in terms of strategies, forecast, stocks, competition, ROI… - Handling a team of 42 Beauty Advisors and Promoters

 Regional Brand Manager Promod (15 shops in Lebanon, UAE, Kuwait, Jordan and Bahrain) - Handling all employees of all the shops (recruitment, transfers…) - Product orders and implementation of special cuts for the Middle East - Dealing with the suppliers in terms of prices, stock levels, product… - Weekly and Monthly analytics in terms of forecast, business plan, head count, product, competition - Expansion plan and openings

Thesis: The social, economic and political situation of the Arab-Israelis