Mirko Schaefer

- Developing and implementing marketing strategy for the DACH market in the luxury travel sector. - Direct external IT and creative agencies ensuring on-time delivery of website features (WordPress/Typo3). - Manage performance marketing campaigns focused on lead generation. - Execute email marketing campaigns using Active Campaign improving customer lifecycle engagement. - Coordinate marketing collaborations with hotels and Destination Management Companies across Asia to ensure consistent brand representation. - Oversee marketing budgets and collaborate with internal sales and product teams to improve customer satisfaction.

- Managed the marketing mix across SEO, SEM, Email Marketing, and Social Media (Facebook, Instagram) to build a consistent brand voice. - Designed brand assets for digital and print campaigns using the Adobe Creative Suite (Photoshop, InDesign). - Developed a content strategy for blogs and newsletters, resulting in a significant increase in organic traffic and subscriber engagement. - Executed on-page and technical SEO to improve search rankings for competitive travel keywords. - Maintained corporate websites via Content Management Systems WordPress and Typo3. - Developed Google Ads campaigns, performing regular ad copy testing to drive high-quality leads.

- Developed SEO blog content and conducted keyword research to drive organic traffic for e-commerce. - Designed banner advertisements and visual assets ensuring brand consistency across all touchpoints. - Gained exposure to Salesforce for basic lead management, customer segmentation & email campaigns.

- Designed a wide range of print assets including promotional flyers and cinema program brochures. - Coordinated with agencies to ensure the timely delivery of marketing materials. - Assisted in the planning of local marketing events.

- Drafted press releases and media kits for Small and Medium Enterprises (SMEs). - Contributed to communication strategies for clients in the B2B and B2C sectors.

- Focus: Strategic communication, content marketing, brand strategy. - Final Grade: 1.3 (German Grading System; equivalent to "very good").

- 4 Months Coding Bootcamp Web Development. - Programming course with HTML, CSS, and JavaScript. - Introduction to the MERN tech stack: MongoDB, Express, React, Node.

- Selected for semester abroad (exchange program) – International business relations. - Focus: International business, cross-cultural communication, and global markets.

- Focus: Media production, media psychology, content marketing. - Final Grade: 2.0 (German Grading System; equivalent to "good").