Mirko Focaccia

• Monitored brand performance and key KPIs for Loctite Super Attak and Pritt to support strategic decisions • Contributed to product management activities, including packaging development, in-store materials, and global NPI processes, with a key supporting role in the Italian launch of Loctite Super Attak All Plastics, a flagship innovation in the range • Supported the operational execution of a branded Pop-Up Store, coordinating visual panels, “impossible objects” activations and on-site logistics to deliver an immersive consumer experience. • Supported pricing analysis and competitive benchmarking to strengthen positioning • Managed social media presence for Pritt, with responsibility for the Instagram editorial calendar. Coordinated activities for the global Social Pilot project, achieving outstanding results in audience reach for Italy. • Implemented brand promotion initiatives, communication campaigns, and shopper marketing activities • Actively involved in a Loctite Super Attak partnership with leading motorsport brands, with direct responsibility for consumer promotions, branded display materials, and brand activation activities during the annual company Kick-off, customer events, and consumer-facing initiatives • Led the creative concept and motorsport-themed development of the Kick-off, coordinating presentations, graphic materials, and on-site activations

• Support promotional activities and digital presence for four luxury hotels in Milan (Sheraton Milan San Siro, Sheraton Milan Malpensa, Sheraton Diana Majestic, and The Westin Palace Milan) • Develop marketing materials and coordinate photoshoots to enhance brand visibility • Conduct competitor analysis and manage social media campaigns to increase engagement and brand awareness • Collaborate with hotel departments to ensure brand alignment and enhance guest experience

Main topics: Strategic Marketing Tools, Market Sensing, Global Vision and Economic Scenarios, Go-To-Market tools, Marketing Analytics, Innovation and Competitive Paths. Major's course study: Semiotics applied to Marketing, International Marketing, Social Media Marketing, Sport Business and Management. Master's thesis: "Brand communities in football: the case of ultras" – An analysis of how ultras, as brand communities, influence Italian football clubs and explores how clubs can effectively engage with them. Project: "Helpy" – Concept store project awarded at the Think Thank Award 2023 by Gdoweek. Helpy aims to enhance the in-store food shopping experience through technology, addressing common challenges and optimizing efficiency for a smoother, faster customer experience.