Miriam Jornet Ramirez

Strategic Product business plan & supply chain 2030 Cost efficiency and margin control Collection planning, design creation, product development and sampling, supply chain management, sourcing, supplier relationships, costing negotiation, order placement and control Process optimization development and implementation Full calendar ownership Ai integration Team management of designers, buyers, logistics, pattern makers Sustainability & compliance: master data, traceability, DPP readiness, compliance, certifications & TCs

Established product creation process optimization across design, sales planning, sourcing/manufacturing and wholesale distribution by owning calendars, creating sytems and implementing AI enabled solutions for optimization, data management and sustainable reporting. Built end-to-end sourcing, material and sustainability strategies, including traceability, LCAs, HRDD, and ESG governance, enabling clients to expand categories, improve compliance (CSRD, DPP, EPR) and enter into circular business models. Raise margin control within 12 months by integrating OTB/FOB planning tools into range planning and sustainable sourcing for supply chains across EU & Asia. Reduced supply-chain risk within one season by restructuring supplier portfolios, exiting non-compliant vendors and increasing traceability coverage through third-party data and certification systems. Grew regenerative material adoption within one year by creating new wool and cotton supply chains (Turkey, Spain, New Zealand, Italy), consolidating MOQs and maintaining client target margins. Generated measurable carbon reductions within 12 months by optimising material & processing strategy (TE matrix) and integrating LCA/footprint data into assortment planning. Educated client teams in Circularity & Ecodesign product creation. GTM & Communication strategy with a focus on target consumer, engagement & greenwash avoidance. Project management: supply chain traceability & transparency, environmental footprint measurement & reduction, LCA measurement, circularity programs, CSRD reporting & Bcorp certification readiness. Clients: Artknit Studios, MCM, ThinkingMu, Paloma Wool, FILA, Pas Normal Studios, Filipa K, Northland, Zanier

Designed product/collection roadmaps to lower Scope 3 environmental footprint based on traceability data and LCA measurement, considering carbon, water, toxicity and biodiversity. Designed end-to-end ESG roadmaps, operational change across the supply chain, BCorp certification readiness, beyond compliance and into financial and competitive advantage. Decarbonisation and energy transition strategies across tiers (focused on T2 & T3) by leading co-investment, collective agreements and supply chain transformation ensuring long term supplier relations & stable pricing.

Clients: Weon.ai, elm.ai, FairlyMade Support ai startups in developing software solutions related to sustainability problems in the fashion industry, related to traceability, LCA data collection, returns, garment fits and circular business models (resales).

Defined and deployed global sustainability strategy and operations across product design and omnichannel retail, rolled out in 40% of total collections (apparel, footwear & accessories). Drove business transformation through life cycle assessment and environmental footprint reduction Educated teams on Circular Design & Eco Procurement. Ensured ESG compliance for European expansion (certifications, reporting), and led CSR communications. Developed two new sportswear brands (Athlex, Sensana), overseeing full lifecycle from strategy and demand planning to launch and financial performance, having full ownership on P&L. Conceived five-year innovation roadmap (in collaboration with NYU Singapore R&D), and established scalable innovation processes. Built, trained and led cross-border sustainability and innovation teams across Russia, China and Denmark; reported directly to the board on KPIs and ROI.

Concept curator, strategist and orchestrator of global brand concepts, technology developments and sustainability innovations. Orchestrate Brand concept portfolio and identify brand sustainability opportunities. Create a strategic framework and roadmap for new brand innovations (ie, Parley for the Oceans, 4D, Boost or bio-fabrication inside FUTURECRAFT.LOOP) Develop marketing concept identity, consumer benefit and communication statements as well as campaign ideation in collaboration with Brand Communication for all innovations. Drive Brand concept integration & implementation across business categories and markets.

Leading the team of global merchandisers for women footwear across all Adidas brands. Create global vision for women footwear and build SBP2020 roadmap jointly with the Women´s Global team in Portland. Building horizontal women’s merchandise strategy with a focus on driving commonality across markets/channels/segments and improvement in article efficiency of +14% yearly. Close collaboration with Creative Direction and Marketing teams for range architecture.

Managing retail NEO team through daily trading and inventory management that resulted in a year turnaround from negative results to +48% growth in net sales and standard margin. Developed new process that increased speed to market response involving cross function collaboration of design, development and sourcing teams. Drove collection strategy from hindsight reporting to direct brief to design and product approval. Set up strategy and range plan based on NS targets, price structure, margin mix, gender split, phasing, forecasting and buying, as well as managing open to buy and re-forecasting.

Lead global range creation and forecasting through hindsight analysis reports, in season performance monitoring and market study, resulting in market leadership and +7% growth. Drove seasonal strategy by building collections balanced in volume drivers and iconic pieces, managing phasing, price structure and tailored offer for each of the target consumers. Managed creation of brand building collaborations: Isabel Marant and Alexander Wang. Directed cross functional collaboration with visual merchandising and PR teams.

Owned the creation process from brief to launch of 80 global collections/year (+1700 SKUs). Built the first gymwear collection for the group, resulting in its best performing franchise. Set strategy of next collections with lead times of 6 months to 6 weeks release through constant sales analysis, stock turnover monitoring and trend forecasting. Lead cross functional collaboration with design, development, visual merchandising, communication and allocation teams to ensure delivery was met according to plan. Sourcing, selection and negotiation with suppliers in China, India, Turkey and Morocco.

Determined the marketing strategy and developed, budgeted and executed the marketing and communications plan (on-line and off-line channels). Product ranging, pricing strategy and retail merchandising for national and international markets. Drove sales analysis and distribution planin own branded and multibrand PoS. Projects involved: Mattel, Grupo Nicolás, StudioF , Desigual, David Szeto.

Through multiple case studies and a final project, the course comprises an in-depth study of the luxury world, including ready-to-wear, haute couture, accessories and licensed products. Studying the design of the collections, product semiotics, trend forecasting, advertisement decoding, brand image, website analysis, consumer profiling, distribution strategy, etc. through to the latest theories and their practical applications in luxury brand management.

Exchange Program.