Miria Flavell

I build what the industry refused to.I’m the founder of Hine Collection and IA ORIGIN, two Aotearoa born brands redefining performance wear at a global scale.Hine Collection is womenswear designed & engineered for every curve, every size, every woman.XS–10XL. Built alongside a community that has shaped the brand from day one.IA ORIGIN is unisex performance sportswear for all people, all movements, all generations.XS–8XL. A new standard of performance without limits.Together, both brands are built on one conviction:sizing, gender, and cultural identity are not barriers to premium design, they are the foundation of it.For too long, this industry has excluded most people.My work is to build what comes next for generations to come.