Miranda Opiela, MBA

Top tier award winning 🥇 brands Trades: HVAC, Plumbing, Electrical, IAQ Markets: Virginia, Maryland, DC, Delaware, Philadelphia, New Jersey

Marketing Technology Stack: CMS, email, chat, texting, social media and more Lead Generation Growth People Leader Technical Implementation in partnership with IT, Marketing & Sales Teams User Acceptance Testing / Quality Assurance Testing Vendor Relationship Management: SEM / SEO Paid Digital Media Offline to Online Integrated Marketing Strategy Marketing Analytics & Reporting Data Privacy Website Migrations GA4 Analytics + BigQuery Diversity & Inclusion Council | DEI

Digital Lead Generation Strategy: Website, Paid Media, Organic Channels, Partnerships Digital Omnichannel Strategy, Activation and Management: Paid Media, SEO, Brand Visibility Digital Reporting and Attribution Data Management: Privacy and Activation Website Migration Website & Digital Agency and Digital Media Partner Relationship Management People Leader

Built an exceptional team of digital marketing professionals focused on social media, analytics, omni-channel marketing and paid search from the ground up. Responsible for a digitally integrated marketing strategy that complimented print, direct mail, OOH, radio and television media buys. Using budget to effectively forecast seasonality and performance based marketing efforts. Leading business development through strategic partnerships relevant to financial services.

Manage inbound and outbound marketing efforts using a variety of marketing tactics to include SEO, SEM, social media, digital and traditional advertising, affiliate marketing, as well as email marketing. Lead and grow PenFed's team of channel marketing coordinators responsible for paid media, inbound marketing, email marketing and social media efforts. This includes managing advertising budgets and providing detailed analytics. Work directly with product teams, creative services management, contractors and partners to develop rich, original content for advertising across channels. Collaborate with marketing managers to ensure the delivery of campaign assets through appropriate channels. Manage digital advertising and channel marketing vendors. Monitor analytics and optimize campaigns towards desired ROI and targeted conversion levels.

Managing digital advertising initiatives related to paid search, programmatic, video advertising, display advertising, rate table syndication, social media, content curation, public relations and business development. Working closely with UX Team on SEO and overall feel of web presence.

Brand development, content generation, web site traffic growth, web site UI and advertising revenue. Develop brand strategy and statistics systems. Strategic consulting, including business plan & sales strategy development. Brand promotion via all aspects of media to include internet marketing and social media. Continued promotion and training for PenFed real estate professionals. Previous Positions: Manager, Internet Marketing & Social Media (DBA: Prudential PenFed Realty, BHHS PenFed Realty) Manager, eRealEstate Division (DBA: Prudential Carruthers Realtors) My responsibilities as manager New Media Marketing for Prudential PenFed Realty was to develop greater brand recognition and loyalty through our customers and real estate professionals. This includes content generation for marketing materials, website, blog, social, and print media. I'm also involved in agent training, brand compliance, project implementation, and design. My responsibilities as manager of Internet Marketing & Social Media involved training staff and sales professionals on effective Social Media marketing. Developing and implementing social media marketing strategy through use of Facebook, Twitter, LinkedIn, Pinterest, Foursquare, WordPress, Blogger, and other sites to include internet marketing for real estate (such as Zillow, Trulia, Frontdoor, Craig's List, etc...) Social Media Expert * Social Media Trainer * Social Media Manager. My responsibilities as manager of the eRealestate Division, were creating and maintaining a certified eRealEstate agent team to work with these customers. During my tenure as the eRealEstate Manager the division has earned exceptional service awards to include most closed units and top producer.

Bookstore; went bankrupt in May 2001

Graduated from the HONORS program with a B.A. double major in Psychology and History.