miranda mapleton

chief executive officer

Country

united kingdom

City

taunton

Industry

health, wellness and fitness

Skill

leadership, marketing management, fmcg, marketing, customer insight, marketing strategy, strategic thinking, shopper marketing, team building, sales, brand development, trade marketing, management, brand management, strategy, fast moving consumer goods, advertising

Experience

chief executive officer

white swan

2018-1 - Present · 8 yrs 9 mos

managing director

white swan data

2016-6 - 2017-12 · 1 yr 7 mos

chief marketing officer

moneysupermarket group

2015-2 - 2016-2 · 1 yr 1 mo

MoneySuperMarket a FTSE 250 business, with revenues hitting over £250m in 2015. It is the UK's leading digital money management service, helping millions of households to make the most of their money. My role at MoneySuperMarket was leading Marketing, setting the brand vision and an ambitious growth strategy for the future in order to meet the customer, revenue and profit goals. Leading a large team of 40+ marketers from various disciplines (Brand and Communications, Mobile Marketing, Insights, Content Marketing, PR, Public Affairs and Social), talent development and engagement were also critical parts of the role in order to create a strong generation of future leaders within the business.

director

black swan data

2014-10 - 2015-1 · 4 mos

4 month developmental sabbatical combined with strategic business consultancy, developing new business propositions and learning how big data will change Marketing forever. Black Swan is an innovative technology and predictive analytics business, was The Times Tech Track Top 10 'Ones to Watch' in 2014, Sunday Times Fastest Growing Start-up in 2015, and No1 in Sunday Times Heathrow SME Export Track 2016, whose clients include Disney, Panasonic, PepsiCo, GSK and Virgin. Inspired by the power of technology and prediction to positively change the future, they unify client's data with real-time public data to create predictive business intelligence tools and living technology.

uk marketing director

mars

2012-4 - 2014-9 · 2 yrs 6 mos

Leadership of the UK Marketing, Insights, Customer Marketing and Category Management teams for Mars Pet Care (team of 40). Mars Pet Care is the market leader globally and in the UK, with sales of over 750m RSV and a portfolio which includes Pedigree, Whiskas, Sheba and Cesar. Part of the UK management team, also working across the European region and globally, including leading the creation of multiple award-winning campaigns globally.

marketing director, walkers crisps

pepsico

2009-9 - 2012-4 · 2 yrs 8 mos

Leadership of the Walkers Crisps marketing team – 3rd biggest food and drink brand in the UK (£500m RSV), biggest brand within PepsiCo UK, with a team of 8. Responsible for P&L delivery on the main Walkers brand as well as sub-brands and being a key role-model within the PepsiCo UK Marketing Leadership Team.