Miranda Maiorino

• Provided administrative and traditional PR/Comms support for luxury clothing and accessory clientele including Zuhair Murad, Pamella Roland, Georges Chakra, Bach Mai, Azzi & Osta, Hearts on Fire, and Barefoot Dreams • Chief liaison between agency and accessory licensees Marchon Eyewear (licensee for Lanvin, Longchamp, Victoria Beckham, Paul Smith and Karl Lagerfeld) and Safilo Group (licensee for ETRO, DSquared2, Carrera, BOSS, HUGO, Isabel Marant, etc) • Dressed talent for high-profile events including the Academy Awards, Cannes Film Festival, Golden Globes, Critics’ Choice Awards, Grammy Awards, NYFW, etc. • Organized and managed influencer press events for clientele • Spearheaded VIP gifting projects from ideation to completion, including development of target lists, structuring outreach, coordinating delivery logistics, and shipping as needed • Drafted media and client facing materials such as press releases and compelling pitches for outreach to talent, influencers, stylists and media; distributed to editor databases • Acquired strength in Creator IQ, Fashion GPS, Muck Rack, Cision, Adobe Suite, as well as Microsoft Office and G-Suite • Coordinated with stylists for VIP pulls, including follow-up on outstanding items • Collaborated with LA and London teams on brand approvals for various requests • Scheduled showroom appointments and gathered visuals for stylist pitching • Generated monthly reports for client accounts and projects, including analyzing and contextualizing data for results

• Monitored press clippings for clients, tracked media impressions and ad values, as well as crafted / maintained electronic press kits • Created press schedules for celebrity clients • Handled incoming press requests and researched press contacts at media outlets • Drafted, reviewed, and edited press releases • Collaborated with the entertainment team in brainstorming pitch angles • Responded and updated client/industry interaction

• Conceptualized and implemented marketing campaigns to entice students into utilizing the Saint Michael's College Writing Center • Executed weekly social media content for the Writing Center 2021-2022 year • Designed strong, attention-grabbing advertisements for student view • Personalized methods of learning for each student based on their writing ability • Stimulated students' knowledge of the general writing process • Edited grammatical errors • Clarified writing assignments for students • Facilitated a calm environment to cultivate students' focus and motivation • Scheduled appointments for walk-ins and designated clients

• Personalized methods of learning for each student based on their writing ability • Stimulated students' knowledge of the general writing process • Edited grammatical errors • Clarified writing assignments for students • Facilitated a calm environment to cultivate students' focus and motivation • Scheduled appointments for walk-ins and designated clients

• Provided administrative support to financial team of five executives overseeing Google's buy plans for The Olympic Games Tokyo 2020 and NBA Finals • Consistently updated Google's buy plans for advertisements broadcasted on Hispanic, Prime, Cable and sports networks • Assisted the financial team on their media buying strategy for the 2021-2022 year • Ranked programming based on commercial rating for upcoming buy strategies • Explored and analyzed media trends; communicated information to clients

• Conceptualized and implemented the Summer 2020 Social Media Campaign • Created social media content for Around the World Beauty's online audience • Assembled and distributed press and sponsorship kits to media outlets • Handled pitches for media influencers, brand CEOs, public relations firms, and journalists • Monitored daily print and electronic media; communicated coverage • Worked directly with influencers and brand owners to form collaborations • Actively engaged with brand audiences, developed monthly social media calendars, and increased mailing list subscribers

• Created social media content and wrote tweets for beauty, cosmetic and social initiative brands including Verified (a United Nations enterprise), SKIMS, Becca Cosmetics, Living Proof, and VOCL • Conceived and constructed social media content for National Intern Week at Full Picture • Assisted Social Media Coordinator Ben Fingeret in planning future content and implementing design concepts • Developed solutions to increase the effectiveness of clients' social media • Proposed marketing strategies for clients at brand conferences • Researched and analyzed media trends and current events; communicated information to clients

• Created social media content for hospitality, lifestyle, and culinary brands including Wild Ink at Hudson Yards, Borgo Egnazia, and The Thinking Traveller • Wrote press releases • Oversaw photo shoots for restaurant clients • Monitored daily print and electronic media; communicated coverage to clients • Assembled and distributed press kits to media outlets • Digitized and archived press clips • Handled reservation requests for clients, media influencers, and journalists

• Worked closely with model scout Karen-Lee Grybowski to cast fashion show • Assisted in the registration process for over 2,000 attendees • Provided direction to models during show rehearsals • Cued models to ensure proper timing on the catwalk during fashion show • Selected accessories for show models • Organized and prepped clothing for the show