Miranda Alvarez

-Collaborate with 40+ brands for paid and organic campaigns, giveaways, affiliate programs, and product development and testing, formulating strategic objectives to build business and create brand loyalty, managing creative processes from concept to completion, and translating marketing objectives into clear creative strategies -Develop and execute business plans and digital strategies to assist in driving measurable, bottom- line business results and ensure attainment of sales goals and profitability Utilize creative research and analysis techniques to collect and synthesize market information for projects, overseeing and managing content creation, social media accounts, promotional writing and videography -Developed platforms and followings across accounts including Instagram (31k+, @ketomomster), TikTok (39k+, @ketomomster), and a full membership site and program (ketomomster.com)

-Create high-quality print and digital designs, collaborating with clients throughout each phase of the design process to facilitate the client experience and manage the client lifecycle to exceed service goals Communicate with clients to ensure understanding of project objectives and expectations, transforming client needs and ideas into visual products to maintain the highest level of client satisfaction and build a strong loyalty base -Support the design lifecycle to drive growth, optimization, and continuous improvement while providing operational support to a diverse portfolio of clientele, including Women in Medicine and Science Organization at Texas Tech University Health Science Center El Paso, Junior League of El Paso, and The Women's Wellness Summit 2022 -Execute design research and concept development to plan and implement innovative design strategies and methodologies

-Supervise the daily activities of Faculty Services division staff, guiding the interviewing, hiring, training, and continuous professional development of department employees -Provide comprehensive administrative support and counsel to the Vice President for Faculty Success and Associate Dean for Faculty Affairs -Spearheaded the implementation of new faculty databases, processes, and workflows across the institution, collaborating with IT programmers to develop an institutional faculty workflow application -Successfully transitioned division to 100% remote work from March 2020 to July 2021 as well as transitioned all in-person faculty meetings and events to a virtual format -Effectively planned and managed virtual/hybrid events and workshops for faculty, staff, and leaders -Serve as project manager for largescale faculty networking events while directing trainings for division staff on email marketing and graphic design best practices related to marketing initiatives for events

-Oversaw, organized, implemented, and enforced policies and procedures for Faculty Affairs related functions in collaboration with Senior Director and Vice President, supervising 5 staff members supporting faculty appointments, advancement, and governance -Maintained administrative, data management, and reporting functions for faculty databases and records, directing training sessions for staff and end users for faculty profile software -Managed faculty governance activities for the School of Medicine and successfully spearheaded faculty governance meetings transition to hybrid format for off-campus faculty -Served as event coordinator for faculty networking in-person and virtual/hybrid events, designing creative marketing materials including flyers, invitations, brochures, programs, and email marketing campaigns for faculty events

-Supported all faculty governance activities for the School of Medicine, providing direct support for faculty peer review processes including tenures, promotions, mid-point reviews, and comprehensive performance evaluations -Oversaw faculty advancement processes and procedures by screening applications for errors/discrepancies, organizing virtual/in-person workshops, managing review committees, and maintaining confidentiality with all peer-reviewed documents and discussions -Provided daily administrative leadership, including meeting scheduling, agenda preparation, and creative marketing materials design such as flyers, invitations, annual reports, brochures, and programs Implemented a faculty profile software and developed training materials across department

Commerical writing, graphic design, video and audio production, event planning, and some on-air time.