Mirabelle V.
Senior Marketing Director for APAC, La Mer @ The Estée Lauder Companies Inc.
About
As Senior Marketing Director for La Mer APAC at The Estée Lauder Companies, my focus is on leveraging extensive expertise in brand management and marketing management to strengthen brand equity and deliver impactful regional strategies. My work emphasizes consumer experience innovation, aligned with global brand objectives, while fostering a culture of collaboration and creativity within the team. With over a decade of leadership roles across diverse markets in Asia, I have contributed to the success of renowned beauty brands, managing strategic initiatives, distribution, P&L, and talent development. Guided by a commitment to empowering teams and actionable market insights, I aim to build sustainable growth and lasting value for brands.
Hong Kong SAR
Hong Kong
Cosmetics
Coaching, Brand Management, Marketing Management, Retail Operations, Sales Management, Public Relations, Advertising, Content Marketing, Digital Marketing, Lead Generation, LinkedIn, Social Media, Social Media Marketing, Twitter, Facebook, YouTube, Leadership, Strategic Thinking, Strategy, Brand Development
Experience
Senior Marketing Director for APAC, La Mer
The Estée Lauder Companies Inc.
Hong Kong SAR
Brand General Manager, La Mer, Hong Kong
The Estée Lauder Companies Inc.
Hong Kong SAR
Brand General Manager, MAC and Bobbi Brown, Malaysia
The Estée Lauder Companies Inc.
Malaysia
Brand General Manager, Clinique, Thailand
The Estée Lauder Companies Inc.
Thailand
Brand General Manager, Estee Lauder, Aerin Beauty, and Tom Ford Beauty, Philippines
The Estée Lauder Companies Inc.
Philippines
Responsible for brand strategy, P&L management, distribution strategy, and achievement of net sales and NOP targets for the market, in alignment with regional and global brand objectives.
Marketing Manager, Clinique, Philippines
The Estée Lauder Companies Inc.
Clinique Responsible for the creation and execution of marketing strategy in line with overall brand strategy. Responsible for product marketing, digital strategy and execution, and public relations.
General Manager
Aura Athletica and Moana
General manager for specialty retail company for athleisure and resort wear brands. Specific focus on operations and business development.
Brand Executive
Rustan Commercial Corporation
Managed cosmetic brands exclusively distributed by Rustans Department Store, under the Essenses division. Portfolio: Clarins, L'Occitane, Essie, Hierbas de Ibiza, Korres, Mario Badescu, Sugar Baby Cosmetics, Sundari
Education
Ateneo de Manila University
Biology/Biological Sciences, General
Mirabelle V.'s Contact Information
Phone
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