Mira Jaganathan

• Lead influencer marketing initiatives on YouTube and Instagram • Email marketing & social media content • Manage multiple agencies for various on-going campaigns

• Lead Emailer Strategy & Content Marketing Initiatives. • Overlook all Mar Com, Social & Website Communication. • Responsible for the strategy, launch and marketing of blog.bluestone.com

• Manage all digital campaigns for Adobe Presenter, Adobe Captivate and Adobe ColdFusion, this includes - planning the communication of the campaigns, creative briefs, market research, media planning and execution, handling large budgets, NA and EMEA mail-outs, social media campaigns, and tracking effectiveness of all campaigns. • Managed the complete marketing launch of Adobe Presenter 8, Adobe Presenter 9, Adobe Presenter 10, Adobe Captivate 8 and Adobe eLearning Suite 6. Also assisted the team on the launch of Adobe Captivate 6, Adobe Captivate 7. • Worked on event collaterals for Adobe Learning Summit 2012 and 2013 held in Las Vegas and for the Adobe booth at the Learning Technologies conference 2013, 2014 and 2015 held in London, United Kingdom. • Worked with the marketing team of Infosys on their campaigns collaterals, and videos for HR testimonials and events. • Worked on and launched brand guideline documents for Infosys Limited, Infosys MaCamish and Infosys Lodestone. • Handled the re-branding and internal launch of Infosys Finacle in 2012, all communication and marketing collaterals.

• Was part of a five member content team for two online properties: ipaidabribe.com and ijanaagraha.com- now ichangemycity.com. • Job profile involved writing, editing, content planning and social media marketing. • Also responsible for overall website management-maintaining vendor relationships and basic HTML coding.

• Worked alongside the marketing team of two retail clients -Brand Factory and Central, Future Group. • Was in-charge of all advertising materials, brand competition, keeping track of brand progress and the impact of advertisements through surveys • Gained valuable experience in the field of brand management and market research

• Worked as part of a 30-member team in providing technical, management and developmental internship opportunities through AIESEC to young professionals in Chennai. • Responsible for the Recruitment Drive and fund raising of AIESEC Chennai in 2008 to recruit members from seven Undergraduate Campuses across the city. 800 forms were sold. After interviews and group discussions 25 students were recruited and trained. • Was appointed onsite Organizing Committee Member for the National Strategic Conference held in Bangalore in 2007 - Worked as part of a 20 member team consisting of AIESEC members from across the country. We were together responsible for smooth functioning of the 200 delegate, 5 day conference.

Specializations: • Advertising and marketing • Market research • Gender in media

Specializations: • Advertising and marketing • Web design - Adobe Photoshop, Adobe Illustrator and Coreldraw • Free hand art • Photography and video