Michael Fischer
Marketing Manager Germany @ Betano
About
I’m a senior marketing leader with a track record in scaling digital acquisition, media strategy, and campaign activation across regulated industries — particularly iGaming, ecommerce, and sports-focused environments. In my most recent role as Head of Media & Performance at Interwetten, I led multi-channel strategy across core European markets, connecting campaign execution with brand, sponsorships, and acquisition goals. My work spanned direct media buying, programmatic, affiliate, in-app promotion, and activation around major sports partnerships — including high-profile events in football, winter sports, and tennis. My strengths lie in bridging: • Channel performance and brand impact • Internal and external stakeholder alignment • Sports media activations with user acquisition metrics • Strategy and execution across digital ecosystems I’m currently exploring new leadership opportunities where digital growth, performance marketing, and cross-functional collaboration intersect — especially in industries like sports tech, fintech, SaaS, or other data-driven digital services. Companies operating at the edge of media, data, and innovation are a natural fit. Let’s connect if you’re looking for someone who delivers structured, scalable growth — with a deep understanding of both audience and acquisition.
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Austria
Gambling & Casinos
International Business, International Trade, Operational Excellence, Innovation Management, Business Strategy, International Marketing, Project Management, Product Development, E-commerce, Media Planning, Affiliate Marketing, Brand Management, Brand Development, Mobile Marketing, Product Launch, Marketing, Social Media, Social Media Marketing, Marketing Strategy, Online Marketing
Experience

Marketing Communications Consultant

Marketing & Sales Trainee
Sparkassen Versicherung AG Vienna Insurance Group
Vienna

Marketing Trainee
Sportsbook Software GmbH - Service Provider for Interwetten Group
Vienna
Education
Michael Fischer's Contact Information
Phone
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