Minyue Liang

Category: Beauty & Health Personal Care Health Food Sports & Outdoor

- Worked closely with the content marketing manager to represent the voice of the customer to generate new blog post ideas and amplify those posts on social media - Moderated cooperation content to ensure all engagement with the brand, like Kiehl's, Urban Decay, and Tom Ford, was appropriate and amplified the company mission and message - Curated content calendars across all brands and social media platforms, and grew the organic following on all channels by a total of 130%

- Planning the content of TV programs, designing props, inviting celebrity guests, game sessions, media buying, and advertising investment. Participated in iconic TV programs such as "Go Shoot"(接招吧前辈）"Go Fighting"(极限挑战), and Post-production, subtitle design, game rules board design - Built out the data and reporting infrastructure from the ground up using Tableau and SQL to provide real-time insights into the advertisement and business KPIs and implemented A/B experiments for TV shows to improve the conversion rate by 19 basis points and reduce churn by 12 basis points - In charge of real-time data collection and mining in SMG's Audience Testing Center, hosting audience interviews with observation and focus group discussions. - The cumulative viewership of the TV show reached 208 million and the rating reached 8.5. The show's topics on Weibo were read by 3.39 billion people, discussed by 9.861 million people, and topped the list of hot searches 3 times.

- Pitch original story ideas with production teams, and monitor the performance of two iconic TV shows: "Plants Encyclopedia" and "Meet Masters" - Managed interviews and conducted pre-interviews with about 8+ show guests, including artists and tech leaders who make effort for the environmental issue, also work with investigative reporters and content producers as stories are produced for multiple platforms. - Summarize history data and analyze performance with the production editor, help gather visual elements, and assist with editing for segment production

Hilton Hotel: - Collected daily customer feedback and public discussions from five social media platforms including WeChat and Weibo and provide competitor research insights and data visualization to the executive team. Pitch stories and creative ideas for social media posts, and produce weekly industry insight reports individually. Initiated live streaming proposals for Hilton Hotels Great China region with Ctrip. com——Ctrip Boss Live. Adidas & Hennessey: - help the Adidas team check details in the creative assets, like lighting and shadows, and color palette, and assist in planning and verification with stylists for the 2020 F/W "COLD. RDY" and "WINTER JACKET" photoshoot. - Conduct competitor research for Hennessey and analysis of store layout, public exposure, and brand activity in Shanghai. Other brands: Apple: Chinese New Year 2021 short movie by Apple | Shot on iPhone 12 Pro Max Singapore Travel Agency: Research on collaboration with singer JJ Lin

Communication, Focus on Graphic Design: - Adobe Creative Suite - Web Strategies - Graphic Design - Video Editing Business Management: - SQL - Financial Analysis - Data Analysis - Data Visualization