Minyu Hu

Founded in 2021, Hungry Studio produces globally popular casual games, including the hit 'Block Blast!' beloved by over 100 million players. Through innovation and strong partnerships, Hungry Studio is dedicated to advancing the casual gaming scene and delivering memorable experiences to players worldwide.

- Managed strategic apps and gaming developers across GRCN with a portfolio of $XXXMn annualised recurring revenue - Strengthened excellent C-Level relationships with partners, developed deep understandings of business challenges and tailored proposals based on robust data analysis - Strived for partner success by providing actional strategic guidance and Google solution leading to a XX% YoY growth for ads revenue

- Developed a holistic marketing and product strategy for BT to enter the smart home market in UK based on robust empirical insights; - Performed sentiment analysis and text mining using NVivo based on data collected from 23 depths interview and one focus group to investigate customers’ needs towards smart home products - Conducted a thorough situation analysis using TOE framework

- Performed ROI analysis on 5 product lines; applied fundamental analysis to identify actual and potential inventory pileup risk; - Executed strategy for brand promotion of Lenovo PC products; planned and organized marketing activities across 10 events at multiple locations; reached over 1000 prospective customers and 20 potential partners in 3 months； - Built business models to predict market size and competitive landscape for IdeaPad product line.

- Assisted in the research project: Lifelogging by Prof. Cathal Gurrin by using Python to sort more than 1.7 million pictures collected from EyeAware Framework - Extracted and analyzed data from EyeAware Framework; developed 5 databases to store various information contained in each photo

Core modules: Marketing Consulting, Marketing Analytics, Marketing Strategy & Finance, Strategic Product Management, Pricing, Integrated Marketing Communications, Digital Marketing, Branding

Core modules: Machine Learning, Data Mining, Cloud Computing, Communication Theory, Embedded Systems, Signal Processing, Artificial Intelligence, Distributed Systems, Digital System Design

荣誉奖项： （1） 国家级：国家留学基金委优秀本科生公派奖学金，PATW英语演讲比赛优秀奖 （2） 市 级： 北京市优秀毕业生，ACCA校园挑战赛冠军