Minwoo Kim

Responsibilities • Lead eCommerce sales strategy and operations across major online channels including Naver Brand Store, Coupang, Gmarket, AliExpress, and the official online store. • Drive channel growth through promotional planning, pricing strategy, inventory allocation, and marketplace optimization. • Manage a hybrid team structure consisting of Key Account Managers and category-focused eCommerce specialists, driving revenue growth across channels and product categories. • Conduct daily sales analysis and reporting, leveraging insights to propose and execute data-driven growth strategies. • Manage key account relationships with major platforms to maximize visibility, traffic, and sales performance. Key Achievements • Naver Brand Store: Grew average daily sales by approximately 4x within 10 months through AI advertising, Follow campaigns, live commerce, and platform-specific growth initiatives. • Gmarket: Led channel expansion from launch, establishing it as a promotion-focused channel and delivering record sales during Big Smile Day. • Official Online Store: Supported the launch of the Cafe24-based official store and led commercial initiatives including promotions, pricing, and inventory allocation. • Live Commerce: Initiated and executed multiple live commerce projects across Naver and Coupang, including Hot IT Show and influencer-led programs, driving brand visibility and sales growth. • Target achieve: As Ecommerce lead, successfully achieved quarter target in Q1 and Q2.

• Enhanced various UI/UX aspects of the official online store, including search engine optimization, checkout process improvement, additional payment methods, product display layouts and etc. • Developed and executed annual strategies for D2C channels. • Achieved continuous official online sales growth: +40% in 2023, +100% in 2024, and +90% YTD in 2025. • Reported monthly on eCommerce performance using sales data, GC binding, and GA4 • Planned and launched key new eCommerce channels—Coupang Rocket Delivery and Naver Brand Store—and managed end-to-end operations. • Acted as brand promotion manager, planning various promotions based on data insights and market trends, including Garmin Brand Week, Garmin Day, Give a Garmin, and Black Friday. • Strategically repositioned pricing for slow-moving or less-preferred products, enabling sell-through via D2C channels. • Communicated with Garmin oversea branches to block unauthorized cross-border sellers on domestic platforms. • Monitored price adherence to ensure the maintenance of MSRP and protect brand value across all online channels.

• Operated and optimized four D2C online stores and various open marketplaces, overseeing end-to-end sales and operations. (Naver, Coupang, Gmarket, Auction, 11st, Interpark, Tmon, Ohou, Lotteon, Wemakeprice) • Planned and executed performance-driven online promotions, achieving up to 1200% weekly sales growth for key SKUs. • Drove a 40% overall sales increase through cost-effective campaigns and targeted CPC ads via Naver and Carrot Market. • Achieved an average ROAS of over 400% through strategic paid media execution and performance analysis. • Communicated directly with the Fursys brand team as the main PIC to align channel operations and promotional strategies. • Analyzed online sales data to support decision-making and improve campaign effectiveness. • Recruited and managed partner sellers for the brand store to expand online product offerings and scale operations. • Sourced and onboarded new vendors to diversify the assortment and improve product availability online.

• Managed end-to-end online store operations (Naver, Coupang, Gmarket, Auction, 11st, Kakao, Interpark, Tmon), from order intake and packaging to shipment processing. • Created product and promotional banners using Photoshop and updated website UI/UX using HTML for improved user experience. • Launched bundled promotions and new product offers to revitalize sales during market downturns. • Doubled daily online sales during the Covid period by onboarding new platforms such as Kakao Shopping and optimizing promotions. • Planned and executed online campaigns to boost visibility and conversion across multiple channels. • Expanded online presence by identifying and onboarding new external eCommerce channels.

• Provided IT support to users • Resolved IT issues across devices and network systems • Conducted QA and testing for IT projects • Delivered comprehensive helpdesk support while facilitating HQ-led IT projects for local implementation